Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Madison Fountain

Acworth,GA

Summary

A dynamic marketing strategist with experience implementing cross-channel marketing campaigns to drive brand engagement and revenue by combining creativity with data-driven insights.

Overview

4
4
years of professional experience

Work History

Marketing Manager

AYA Medical Spa
06.2023 - Current
  • Manage strategic partnerships with local businesses and influencers to build brand awareness and provide unique and memorable omni-channel experiences for clients
  • Utilize market trends and target audience statistics to effectively market products
  • Capture new customers by optimizing lead acquisition strategy with paid and organic tactics
  • Develop cross-channel communication strategies to support campaigns and new product and service offerings
  • Managed $720,000 annual paid media budget across Google Ads and Meta to accelerate business growth and support organizational goals across 9 brick & mortar locations and e-commerce storefront
  • Grew organic social media audience by 38% YoY utilizing strategic partnerships and organic growth strategies
  • Develop company brand messaging, collateral materials, customer events, promotional strategies, and digital product merchandising

Ecommerce Analyst

Mohawk Industries Inc
02.2022 - 06.2023
  • Managed re-platforming and launches of three B2C ecommerce sites for primary brands, including Mohawk Flooring, Pergo and Karastan
  • Led new product launches for B2C websites
  • Developed a phased SEO strategy to improve organic search rankings of 5 brand websites
  • Compiled and presented tailored monthly analytics and performance reports for senior management with Adobe Analytics and other analytics platforms
  • Reported on funnel velocity and identified UX bottlenecks inhibiting conversions
  • Partnered with cross-functional teams to create and update content to support new and existing product lines

Senior Content and Data Strategist

Stripe Theory
01.2020 - 01.2022
  • Managed social media strategy and execution across multiple platforms for 5 client accounts
  • Maximized advertising efforts by developing content and copy for social media and developing a robust Meta advertising strategy
  • Developed measurement frameworks to track progress against client goals and benchmarks
  • Deployed test & learn strategy for organic and paid social to inform brand communications and messaging
  • Guided client executive team during business development decision-making to optimize profitability, marketing strategy and communications planning

Education

Bachelor of Arts - Digital Marketing

University Of North Georgia
Dahlonega, GA
2019

Bachelor of Arts - Finance

University Of North Georgia
Dahlonega, GA
2017

Skills

  • Social media & influencer strategy
  • Paid media (Meta and Google Ads)
  • SEO strategy
  • Copywriting and communication planning
  • Email strategy
  • Content strategy
  • Ecommerce analytics
  • Digital channel management
  • Brand positioning
  • Competitive analysis

Accomplishments

  • Successfully managed and led new website build and launch, collaborating with client and partner teams to provide a fully UX/UI-optimized redesign
  • Oversaw the successful launch of a c-suite executive's first book, with the support of a paid campaign, media and influencer outreach, and website build
  • President's List (Fall 2013-Spring 2014)
  • Dean's List (Fall 2014-2019)
  • Cottrell Scholars Program (September 2015- May 2017)
  • Hubspot Content and Email Marketing Certifications
  • Google Ads Certification

Timeline

Marketing Manager

AYA Medical Spa
06.2023 - Current

Ecommerce Analyst

Mohawk Industries Inc
02.2022 - 06.2023

Senior Content and Data Strategist

Stripe Theory
01.2020 - 01.2022

Bachelor of Arts - Digital Marketing

University Of North Georgia

Bachelor of Arts - Finance

University Of North Georgia

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Madison Fountain