Madison Gibson
Clayton,NC
Summary
Experienced with fashion marketing strategies and brand promotion techniques. Utilizes creative thinking and teamwork to enhance marketing efforts. Knowledge of social media management and fashion industry trends to drive engagement and brand awareness.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Campus Manager
South by Sea
01.2025 - Current
- Enhanced supplier relationships through effective communication and negotiation strategies gaining 20+ connections to student organizations.
- Developed and maintained courteous and effective working relationships.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Participated in training sessions to refine communication skills and improve customer engagement techniques.
Director of Social Media
Phi Mu Fraternity
01.2025 - 01.2026
- Developed and implemented social media content calendars to enhance engagement and brand visibility.
- Monitored social media trends to keep the brand's content engaging and raise follower count by 1000+.
- Collaborated with cross-functional teams to align social media initiatives with overall marketing goals.
- Created visually appealing graphics and multimedia content using design tools to boost user interaction.
- Boosted engagement rates by 50% with the creation of compelling and visually appealing content.
Director of Social Media
Pi Sigma Epsilon
01.2025 - 01.2026
- Developed and executed engaging social media content strategies to enhance brand visibility.
- Implemented best practices for content creation and curation, improving overall quality of posts.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Boosted brand visibility by creating and executing innovative social media campaigns.
Education
Bachelor of Arts - Media & Journalism (Advertising / Public Relation)
University of North Carolina At Chapel Hill
Chapel Hill, NC05-2028
High School -
Corinth Holders High School
Wendell, NC06-2024
Skills
- Student engagement
- Teamwork and collaboration
- Effective communication
- AI Integration
- Visual storytelling
- Social media marketing
- Brand development
- Content scheduling
Certification
- Introducing Generative AI into Your Organization, LinkedIn Learning - August 25, 2025
Timeline
Director of Social Media
Phi Mu Fraternity
01.2025 - 01.2026
Director of Social Media
Pi Sigma Epsilon
01.2025 - 01.2026
Campus Manager
South by Sea
01.2025 - Current
Bachelor of Arts - Media & Journalism (Advertising / Public Relation)
University of North Carolina At Chapel Hill
High School -
Corinth Holders High School
TRAVEL
- Mexico – Cozumel & Cabo San Lucas
- Italy– Venice, Florence, Sorrento, & Rome
- England–London & Oxford
- Jamaica, Cayman Islands, Bahamas