Madison Hertig
Summary
Dynamic professional with a proven track record at Charles River Laboratories, excelling in internal communications and driving engagement strategies. Skilled in Microsoft Office and conflict resolution, I successfully enhanced messaging clarity and improved communication effectiveness, contributing to a more connected workforce. Adaptable and detail-oriented, I thrive in fast-paced environments.
Overview
2
2
years of professional experience
Work History
Internal Communications Specialist
Charles River Laboratories
06.2023 - 09.2024
- Collaborated with the Associate Director of Internal Communications to design and execute strategies that engage a global employee audience.
- Developed and implemented internal communication plans for corporate initiatives, ensuring clarity and consistency in messaging.
- Coordinated the creation and publication of content for company updates, key initiatives, and organizational changes.
- Measured communication effectiveness using best practices and KPIs, driving continuous improvement.
- Managed email, intranet, and various communication channels to enhance internal connectivity.
- Developed and maintained communications lead website for managers to use for information exchange.
- Planned and executed effective internal communications and engagements campaigns to educate employees about monthly initiatives.
Expeditor
Lululemon Athletica
06.2023 - 09.2023
- Regularly checking stock levels, restocking shelves, and rotating merchandise to maintain freshness.
- Accurately picking and packing online orders for delivery or in-store pickup.
- Efficiently processing customer orders, including verifying items and quantities.
- Maintaining a clean and organized backroom, ensuring proper storage of inventory.
- Collaborating with sales associates to ensure timely order fulfillment and address any customer concerns.
Conference Technician
Crestline Hotels
05.2022 - 05.2023
- Maintain complete knowledge of a) Daily scheduled group functions, times, locations, amount of people. b) Location of all Hotel function space and names of rooms. c) All styles of meeting and Banquet room settings. d) Correct maintenance and use of equipment. e) All Departmental/Hotel policies and procedures. f) All safety guidelines.
- Review assignment sheets with Supervisor; update completed assignments.
- Inspect set rooms for cleanliness and agreement to group requirements; rectify any deficiencies.
- Inspect cleanliness and working condition of all equipment and supplies to be set up in function area; rectify any deficiencies.
- Performed troubleshooting and diagnosis on malfunctioning equipment.
Digital Marketing Intern
ABC Fitness Solutions
06.2022 - 07.2022
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Designed and presented social media campaign ideas.
- Collaborated with the Digital Marketing Manager to optimize existing blog content, enhancing SEO and user engagement.
- Researched and developed a marketing campaign to expand ABC’s presence in the Canadian market.
- Successfully launched the company’s first geo-targeted ad campaign, achieving significant reach and engagement.
- Tracked social media trends and adapted to attract target follower demographic.
- Worked with HootSuite and Google Analytics to create information uniformity.
Education
Bachelor of Science - Hospitality And Tourism Management
Virginia Tech
Blacksburg, VA05-2023
Skills
- Technical Proficiency: Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Illustrator, ONQ Reservation System, Hootsuite, WP Engine, Salesforce, SEMrush, Asana, Poppulo, CoSchedule
- Certifications: HubSpot Inbound Marketing Certified, HubSpot Email Marketing Certified
- Key Competencies: Adaptability, Time Management, Customer Service, Organization, Critical Thinking, Conflict Resolution, Strong Verbal and Written Communication, Attention to Detail, Team member training, Web analytics, Employee communications, Internal communication strategies
Timeline
Internal Communications Specialist
Charles River Laboratories
06.2023 - 09.2024
Expeditor
Lululemon Athletica
06.2023 - 09.2023
Digital Marketing Intern
ABC Fitness Solutions
06.2022 - 07.2022
Conference Technician
Crestline Hotels
05.2022 - 05.2023
Bachelor of Science - Hospitality And Tourism Management
Virginia Tech
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