MADISON HUNKELE
LANCASTER
Summary
Dynamic and versatile professional with a unique blend of Human Resources expertise and marketing acumen, bringing 5+ years of experience in driving employee engagement, talent acquisition, and brand visibility. Proven track record in managing full-cycle HR operations—from recruiting and onboarding to benefits administration and compliance—while leveraging creative marketing strategies to enhance employer branding and attract top talent. Skilled in crafting compelling internal communications, executing social media recruitment campaigns, and delivering impactful training programs. Passionate about building strong workplace cultures through thoughtful communication, strategic planning, and a people-first mindset.
Overview
9
9
years of professional experience
Work History
Sales Coordinator
Valpak of Central Ohio
04.2025 - Current
- Help coordinate leads, quotes, and client artwork for one of the top sales representatives across the nation.
- Correspond with 90+ clients monthly via phone and email to ensure timely communication and address any inquiries.
- Enter leads and draft contracts using Salesforce to streamline the sales process and ensure accuracy.
- Assist with pulling invoices and statements for billing and inquiries or collections.
- Run sales reports to track progress and identify areas for improvement.
Senior Franchise Marketing Specialist
Stanley Steemer International, Inc.
11.2019 - Current
- Orchestrated cross-departmental initiatives, fostering strong relationships between franchisees, vendors, and corporate teams to streamline marketing processes and optimize campaign effectiveness.
- Maintained comprehensive data management systems for over 200 franchise locations, ensuring accuracy and timely updates for all marketing initiatives while enhancing operational efficiency.
- Spearheaded the development and execution of innovative marketing campaigns, leading to a 25% increase in franchise participation and significantly enhancing brand visibility across all channels.
- Enhanced marketing effectiveness by collaborating with the creative team to refresh print campaigns, resulting in substantial improvements in audience engagement.
- Oversee creative requests, maintaining organization and timely completion across departments.
- Ensure content accuracy on Creative Vault, updating print, radio, TV, and brand assets.
- Demonstrated a strong commitment to learning and adapting quickly in a fast-paced environment, contributing positively to team dynamics and project success.
Employment Specialist
Stanley Steemer International, Inc.
03.2019 - 11.2019
- Forecasted staffing needs with HR partners, enhancing branch operations efficiency.
- Reviewed candidate pool, ensuring timely hiring for branch roles.
- Collaborated with managers to align candidate skills with job requirements.
- Managed applicant inquiries and facilitated interview processes.
- Oversaw FMLA procedures, maintaining compliance and employee support.
Human Resources Assistant
Miller Management, LLC
06.2018 - 03.2019
- Oversaw HR operations for 900+ employees, optimizing payroll, benefits administration, and compliance procedures.
- Led and coordinated annual benefits open enrollment, including planning, employee communication, system setup, and deadline management to ensure a smooth and compliant enrollment process.
- Collaborated with HR leadership, benefits providers, and payroll teams to update plan offerings, resolve enrollment issues, and provide support to employees throughout the enrollment period.
- Developed and distributed educational materials, conducted informational sessions, and responded to employee inquiries to increase understanding and participation in benefit programs.
- Utilized HCM system (Paycom) to manage benefit elections, track employee selections, and ensure accurate payroll deductions.
- Ensured compliance with federal and state benefits regulations, including ACA and COBRA requirements, during the open enrollment process.
- Streamlined new hire onboarding and integration into Paycom, significantly increasing operational efficiency.
- Managed benefit enrollments, terminations, and full-cycle payroll processing for all Burger King employees.
- Directed pre-employment drug screening and background checks, maintaining strict regulatory compliance.
- Coordinated weekly child support submissions with a high degree of accuracy and timeliness.
- Delivered hands-on training to managers on new Human Capital Management (HCM) software, enhancing system adoption and compliance.
- Supported the successful transition to a new HCM platform, including system setup, manager training, and benefits open enrollment coordination.
Hiring Coordinator
Ohio University Culinary Services
10.2016 - 04.2018
- Served as the Student Hiring Coordinator for three culinary service venues, managing end-to-end recruitment and onboarding processes.
- Administered applicant tracking through PeopleAdmin, ensuring seamless application flow and timely communication with candidates.
- Coordinated hiring appointments and facilitated the completion of new hire documentation for minors, students, and international students, ensuring compliance with all regulations.
- Efficiently entered new hires into the Workforce payroll system, ensuring accurate and timely payroll processing.
- Represented the department at job fairs and Bobcat Student Orientation, actively recruiting top talent for each semester’s staffing needs.
- Leveraged social media platforms to effectively fill targeted positions and address staffing shortages in real-time.
- Trained and mentored seven employees on hiring manager responsibilities, equipping them with the skills needed to interview, hire, and onboard new team members.
Education
B.S. - Communication, Minor in Psychology, Focus Area in Human Resources
Ohio University-Main Campus
05.2018
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Fairfield Christian Academy
05.2015
Skills
- Cross-functional Collaboration (HR, Marketing, Payroll)
- Project Management for Recruitment & Branding Initiatives
- Data-Driven Decision-Making (Recruiting Metrics, Campaign ROI)
- Strategic Communication & Stakeholder Engagement
- Community Outreach & University Partnership Development
- Training Program Design & Delivery
- Employee Engagement Campaigns
- Branding Culture to Attract and Retain Talent
- Data Management
- Recruiting
- HR Management
- Analytical Thinking
- Budget Management
- Strategic Planning
Timeline
Sales Coordinator
Valpak of Central Ohio
04.2025 - Current
Senior Franchise Marketing Specialist
Stanley Steemer International, Inc.
11.2019 - Current
Employment Specialist
Stanley Steemer International, Inc.
03.2019 - 11.2019
Human Resources Assistant
Miller Management, LLC
06.2018 - 03.2019
Hiring Coordinator
Ohio University Culinary Services
10.2016 - 04.2018
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Fairfield Christian Academy
B.S. - Communication, Minor in Psychology, Focus Area in Human Resources
Ohio University-Main Campus