Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Madison Irons

Software Sales Professional
New York,NY

Summary

Dynamic Account Executive with a proven track record at Salesforce, excelling in value-based selling and enterprise account management. Achieved 110% of sales targets while driving Customer 360 adoption. Expert in ROI-focused business case development and executive engagement, fostering strategic partnerships that enhance customer success and operational efficiency.

Overview

7
7
years of professional experience

Work History

Account Executive

Salesforce
04.2025 - Current
  • Manage a portfolio of approximately 50 General Business customers, owning full-cycle sales across net new and existing accounts while driving adoption of the complete Salesforce Customer 360 suite (i.e., Sales, Service, Marketing, Agentforce, Data Cloud, Slack, Tableau, Commerce, Revenue Cloud, and Field Service).
  • Consistently exceed performance targets, achieving 110% rolling attainment, and earning multiple MVP awards, with a top 5 placement in business unit sales rankings.
  • Lead ROI-driven sales cycles by identifying executive-level business initiatives, surfacing pain points, and crafting value-based proposals that connect Salesforce solutions directly to customer strategic goals.
  • Serve as a strategic advisor to C-suite stakeholders (CIOs, CMOs, CROs), maintaining high-level alignment throughout the buying journey and post-sale, to ensure business value realization and account growth.
  • Structure and present comprehensive business cases that quantify impact across revenue acceleration, cost reduction, and operational efficiency, driving executive sponsorship, and multi-year partnerships.
  • Close deals ranging from $5K to $70K ACV, managing a $700K annual quota, with strong forecast accuracy, and a disciplined MEDDICC-informed sales process.
  • Orchestrate and lead cross-functional account teams—including Solution Engineers, Technical Archiect's, Salesforce Partners, Legal, Finance, Customer Success, and Product—to deliver tailored solutions and enterprise-scale transformation.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
  • Mentor peers as a team lead by facilitating internal training sessions on value-based selling, customer storytelling, and stakeholder mapping.

Account Development Executive II- MuleSoft

Salesforce
02.2022 - 04.2024
  • Achieved 120% rolling quota attainment by sourcing and progressing new business opportunities, directly generating $2.5M in ACV.
  • Co-led complex sales cycles by leveraging partner networks, executive workshops, and strategic internal alignment to accelerate deal progression.
  • Collaborated with broader Salesforce account teams to drive Customer 360 adoption across Enterprise and Commercial segments, helping customers realize measurable ROI from their Salesforce investments.
  • Acted as a trusted advisor by maintaining deep expertise in IT integration, API management, and automation, aligning MuleSoft’s platform to customer business initiatives, and digital transformation goals.
  • Held internal leadership roles, led enablement sessions, drove process improvement initiatives, supported new hire onboarding, and organized high-impact sales activity events.

Global Recruiting Associate

Salesforce
07.2021 - 02.2022
  • Supported the Global Account Development team by sourcing and screening top sales talent to meet global hiring needs.
  • Partnered with hiring managers to define candidate profiles, drive recruiting strategy, and ensure alignment to headcount goals.
  • I reached out to over 200 prospects weekly and conducted approximately 18 candidate screens per week, resulting in about 5 quality hires per month, with a pass-through rate of approximately 40%.
  • Acted as a brand ambassador for MuleSoft/Salesforce during interviews, articulating the ADR role and internal career growth path to attract high-conversion talent.

Business Development Representative

Memoryblue
09.2020 - 07.2021
  • Contracted to support outbound GTM efforts for startup clients, including Acqueon and SBI; generated ~$3M in sales pipeline over both contracts.
  • Prospected and built a qualified pipeline across mid-market and enterprise accounts, tailoring messaging to business priorities across verticals.
  • Engaged with over 100 prospects per day via multi-channel outreach, averaging two net-new meetings per week, with an 85% meeting hold rate.
  • Developed and refined prospecting strategies, including custom phone scripts and messaging frameworks, maintaining a 22% connection rate.
  • Targeted C-level stakeholders at enterprise SaaS companies, building rapport, and advancing early-stage opportunity development.

Assistant Studio Manager

Orangetheory Fitness
04.2018 - 03.2020
  • Increased studio revenue by 26% year-over-year and grew the recurring member base by 23% year-over-year through data-driven customer segmentation and marketing strategies.
  • Maintained member attrition rate under 5% by delivering personalized engagement and value-focused membership plans.
  • Led studio rebranding and local market positioning, boosting social media engagement by 200% in seven months through community-driven content and B2B partnerships.
  • Recruited and developed high-performing sales associates, achieving consistent sales targets during the transition from corporate to franchise ownership.

Education

Bachelor of Science - Business Administration

Grand Canyon University
Phoenix, AZ
05.2001 -

Associate of Science - Business Administration

Chabot College
Hayward, CA
05-2017

Skills

  • Value-Based Selling

  • Enterprise Account Management

  • ROI-Focused Business Case Development

  • Executive Engagement

  • Key Account Management

  • Pipeline Generation & Forecasting

  • Consultative Selling

  • MEDDIC / Challenger / Sandler Methodologies

  • Sales Enablement & Team Leadership

  • Strategic Prospecting

Accomplishments

Team Lead

Quarterly MVP winner 3x

Nominated to attend Dreamforce for customer Executive alignment for my business segment

Timeline

Account Executive

Salesforce
04.2025 - Current

Account Development Executive II- MuleSoft

Salesforce
02.2022 - 04.2024

Global Recruiting Associate

Salesforce
07.2021 - 02.2022

Business Development Representative

Memoryblue
09.2020 - 07.2021

Assistant Studio Manager

Orangetheory Fitness
04.2018 - 03.2020

Bachelor of Science - Business Administration

Grand Canyon University
05.2001 -

Associate of Science - Business Administration

Chabot College

Similar Profiles

CREATE PROFILE
Madison IronsSoftware Sales Professional
Profile made at Zety.com