Summary
Overview
Work History
Education
Skills
Timeline
Generic

MADISON KAHN

Alameda,CA

Summary

People pay me to think of fearless concepts, fresh ideas, and captivating combinations of words. Stuff that sticks. Commercials. Campaigns. Websites. Scripts. Billboards. Even experiences. I've made stuff for leading global brands, award-winning magazines, and all kinds of websites in between. With 14+ years of experience in-house and agency-side, I flex between copywriting, strategy, and creative direction.

www.madison-kahn.com

(PW: MadisonKahn123)

Overview

14
14
years of professional experience

Work History

Fractional CMO

Pumpkin Baby
San Francisco
01.2025 - Current
  • Building Pumpkin's brand, content strategy, and marketing strategy in the 18-month run-up to a 2026 product launch.

Associate Creative Director

Kettle (embedded @ Apple)
San Francisco
02.2024 - Current
  • Lead and create award-winning content, digital experiences, and integrated marketing campaigns (Apple, e.l.f Cosmetics, HP, Warby Parker)
  • Write scripts, taglines, social posts, website copy, emails, digital ads, and more to drive engagement + growth
  • Manage, coach, and mentor a team of 2 copywriters
  • Collaborate with cross-functional teams and stakeholders to navigate feedback, come up with creative solutions

Creative Director

ONE (Our Next Energy)
San Francisco
10.2022 - 12.2023
  • Partnered with ECD and CMO to turn EV battery startup into a $1.2 billion unicorn in 24 months
  • Generated 1M organic website visitors, 2.4M YouTube views; earned over $225M of free advertising
  • Managed a small in-house creative team (designers, writers, producers)
  • Developed comprehensive style guide and Product messaging matrix to maintain brand consistency across all channels
  • Built a thought leadership platform with short educational videos produced in partnership with Popular Science
  • Created high-impact, 360-integrated marketing campaigns, videos, activations, and performance marketing initiatives
  • Wrote copy across channels, from short-form social posts to landing pages, headlines, videos, print + digital ads, CRM
  • Established social strategy and led social creatives in execution of weekly organic and paid content
  • Collaborated with SMEs, leadership, product teams to address creative feedback and maintain accuracy and consistency
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Streamlined creative processes for improved efficiency and team productivity.

Associate Creative Director, Copy

Varo Money
San Francisco
11.2021 - 02.2023
  • Developed and executed a new creative vision for company rebrand, integrated marketing campaigns, and social campaigns
  • Created a new brand book, voice and tone guidelines, and strategic direction for the marketing team
  • Collaborated with marketing leads to create integrated campaigns that resonated with target audiences
  • Managed in-house creative team + relationships with external creative agencies, production houses, and media partners
  • Spearheaded website refresh, established new content strategy, wrote copy (resulting in 168% growth; 123% + approved accounts)
  • Overhauled CRM/lifecycle email channel from a creative pov; set strategy, crafted new Welcome series emails
  • Wrote copy for all channels + mediums (campaigns, digital ads, organic and paid social, email, blog, TV)

Senior Copywriter

Kettle (Embedded @ Apple)
San Francisco
04.2020 - 12.2021
  • Wrote copy in Apple's signature voice and tone across apple.com, CRM, social: Environment, Education, Accessibility, Mac at Work, Fitness+, Apple at Work, REJI
  • Collaborated with Creative Directors, art directors, designers, strategists, and production to create award-winning creative

Senior Copywriter

Pandora/SiriusXM
San Francisco
09.2018 - 04.2020
  • Developed bold, press-worthy ideas and creative solutions that strengthened Pandora's brand relevance (15+ points)
  • Led copy for multi-million-dollar integrated 360 brand campaigns (TV, OOH, print, video, digital, social, experiential)
  • Pitched and executed GTM creative strategy for new Pandora/SXM products and features
  • Crafted consumer-facing copy across channels/mediums: headlines, websites, landing pages, marketing emails, billboards, social, paid digital ads, scripts (TV, podcasts, videos, audio), push notifications, and on-platform audio ads

Copy + Content Lead

Light
San Francisco
06.2017 - 08.2018
  • Developed consistent verbal identity (voice, tone, style guide), brand guidelines, audience personas
  • Crafted copy that distilled complex technical concepts into accessible content across all channels: web, email, blog, video, social
  • Worked with the analytics team to track and report on key KPIs and metrics to achieve Light's sales objectives
  • Collaborated with the UX design team to write clear, intuitive copy for the website, CRM, hardware, etc
  • Ran content marketing efforts; commissioned, and edited, original photo essays and artist-led series to inspire new users
  • Managed social media (grew Light's IG channel 4X in a year), creative budget, content calendar, analytics

Senior Writer/ Creative Strategist

Medium
San Francisco
08.2013 - 01.2017
  • Developed creative concepts, content strategy, and content campaigns for big brands (Bose, SoFi, BMW), publications, writers
  • Developed News + Curation strategy; launched email newsletters around content verticals (sports, politics, news, etc)

Assistant Managing Editor

Boston magazine
Boston
01.2012 - 01.2013
  • Managed a team of 15 staff editors, writers, and fact-checkers (including 8 interns)
  • Pitched and wrote stories for FOB and Department sections; edited Letters, and service packages

Researcher/writer

Outside magazine
Santa Fe
01.2011 - 01.2012
  • Fact-checked 2-3 features per month; provided research assistance to writers/editors
  • Pitched and wrote timely and focused stories for the magazine's front-of-book and website

Managing Editor

Matter magazine
01.2017
  • Built an ASME award-winning, Pulitzer-nominated digital magazine in 3 years with a team of 9 people
  • Pitched ideas, edited stories that drove readership and response, built community, and created impact
  • Managed a team of 9 bicoastal editors, as well as a steady stable of freelance fact-checkers, copy-editors
  • Set editorial calendar, workflow, and production process; managed budget and contracts
  • Led audience growth and engagement efforts across all social platforms (Medium audience=1M)

Education

Bachelor of Arts - English & Psychology

Middlebury College
Middlebury (village), VT

Visual Storytelling Certificate -

UC Berkeley
01.2018

Skills

  • Copywriting
  • Creative direction
  • Branding & identity
  • Creative strategy
  • Content strategy
  • 360 advertising campaigns
  • Presentations
  • Concept development
  • Direct-response ads
  • Client relations
  • User experience
  • Leadership
  • Video production
  • Figma
  • Social media marketing
  • Organic social
  • Paid social
  • CRM
  • A/B testing
  • UX writing
  • Video scripting
  • Content management
  • Copy-editing
  • SEO
  • AI
  • Strong attention to detail
  • Planning and coordination
  • Content planning
  • Strategic vision
  • Copywriting and editing

Timeline

Fractional CMO

Pumpkin Baby
01.2025 - Current

Associate Creative Director

Kettle (embedded @ Apple)
02.2024 - Current

Creative Director

ONE (Our Next Energy)
10.2022 - 12.2023

Associate Creative Director, Copy

Varo Money
11.2021 - 02.2023

Senior Copywriter

Kettle (Embedded @ Apple)
04.2020 - 12.2021

Senior Copywriter

Pandora/SiriusXM
09.2018 - 04.2020

Copy + Content Lead

Light
06.2017 - 08.2018

Managing Editor

Matter magazine
01.2017

Senior Writer/ Creative Strategist

Medium
08.2013 - 01.2017

Assistant Managing Editor

Boston magazine
01.2012 - 01.2013

Researcher/writer

Outside magazine
01.2011 - 01.2012

Visual Storytelling Certificate -

UC Berkeley

Bachelor of Arts - English & Psychology

Middlebury College

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