Madison Kersigo

As the Marketing Lead at Havenview Residential, I oversee and execute comprehensive marketing strategies that drive brand growth and engagement across both residential and commercial divisions. My role involves leading creative direction, content development, and data-driven initiatives to ensure our marketing efforts align with company goals and market trends.

• Developed and executed engaging social media campaigns across multiple platforms.
• Analyzed audience engagement metrics to refine content strategies.
• Collaborated with cross-functional teams to align messaging and branding efforts.
• Managed daily social media postings, ensuring timely responses to audience inquiries.
• Implemented social media advertising strategies to increase reach and engagement.

• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Increased brand awareness by developing and implementing effective social media strategies.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.

• Researched industry trends to inform strategic decisions in digital communications initiatives.
• Analyzed website traffic and user engagement metrics to refine communication efforts.
• Effectively managed several Facebook groups.
• Created content and helped manage their TikTok account.