Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Photography
Timeline
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Madison Kirchofer

New York,NY

Summary

Highly organized and detail-oriented Social Creative Producer who successfully manages projects, plans productions and leads campaigns for high-profile clients. A dependable candidate, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Has a real passion for storytelling and bringing a creative vision to life through video. Played sports entire life through the collegiate level, and often demonstrates the same important principles learned on the court and on the field into the workplace, such as leadership, collaboration, team work, time management and communication skills.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Social Creative Producer

Team Whistle
03.2023 - Current
  • Lead social producer on branded campaigns for clients such as Nike, Paramount, Walmart+, Purina, USAA, Xfinity and more.
  • Self-produced and served as a host in editorial content bought by brands such as Nike, Paramount, Heineken, DIRECTV, State Farm and more.
  • Demonstrate my ability to direct high-profile talent by producing social content with professional athletes such as, Victor Cruz, Carli Lloyd, Jimmy Goroppolo, Nate Burleson, Karl-Anthony Towns, Tyrese Haliburton and more.
  • Self-produce and co-host Whistle's original vodcast "What's the Buzz?" which has generated over 263,000 views across just 3 episodes.
  • Demonstrate a knack for storytelling by scripting, hosting and editing original short-form content used across Instagram, Facebook, Twitter, TikTok and YouTube.
  • Created and currently self-produce and star in Whistle's original social franchises such as The Underdog, Team Players, What's the Buzz and Creator on the Street which have generated massive viewership across Instagram, Facebook, Twitter, TikTok and YouTube Shorts.
  • Manage internal and freelance content creators by ideating daily assignments and tracking video KPIs.

Content Creator

Meta
03.2023 - Current
  • Self-produced and starred in content around the Women's Final Four, generating over 255,000 views to my personal instagram account in 3 days.
  • Self-produced and starred in content around the WNBA Draft, generating over 514,000 views to my personal instagram account in 2 days.
  • Self-produced and starred in content around WNBA All-Star, generating over 800,000 views to my personal instagram account in 3 days.

Social Media Manager

Team Whistle
02.2022 - Current
  • Lead social producer for branded projects with brands like eBay, Bumble, Microsoft, Audible, Wawa and more.
  • Lead social producer and host for eBay activation which was nominate for "Best Use of Social Media Advertising" at the Drum Social Media Awards.
  • Demonstrated ability to work collaboratively and direct high-profile talent, such as professional athletes and celebrities, through a social production.
  • Created social media strategy for Team Whistle's social media accounts including, Instagram, Facebook, Twitter, TikTok and YouTube Shorts.
  • Produced "Dunk Battle" series mid-form and "Dunk Battle" social activations for Caffeine TV to help promote their streaming services.
  • Led social production for various shoots around our original mid-form series such as No Days Off, Meet The Pets, Put You On and more.
  • Self-produced and starred in social media content as a host for brands such as eBay, Bumble, Audible, Paramount and more.
  • Demonstrated leadership skills by managing Whistle's social team members, assigning out daily tasks and tracking overall performance.

Social Media Coordinator

Team Whistle
02.2021 - 01.2022
  • Managed daily cadence on Whistle's social channels including TikTok, Instagram, Twitter, Facebook and YouTube community.
  • Utilized platform knowledge to transform Whistle's Instagram page from losing followers daily to gaining 500,000 followers in 1 year.
  • Assisted in high-level branded campaigns by sourcing creator talent and producing/editing the final social content for the client.
  • Led "World Trick Shot Day" activation with Meta, receiving over 200 submissions from creators and generating 500,000 impressions to our Instagram account.
  • Produced "Olympics IRL" episodes for NBC Olympics Snapchat Channel during 2021 Summer Olympic Games.
  • Created both graphics and editorial videos for our various social channels.

Social Media Fellow

Team Whistle
06.2020 - 01.2021
  • Coordinate daily posting and cadence management for Whistle's social channels including TikTok, Instagram, Twitter, Facebook and YouTube Community.
  • Partnered with Meta to lead their "World Trick Shot Day" activation, receiving over 100 creator submissions and generating 300,000 total impressions to our instagram account.
  • Created graphics and editorial videos to be used across our social channels.
  • Helped gain our Facebook page 10,000 followers in 1 week.

Social Media & Communications Intern

New York Red Bulls
05.2019 - 08.2019
  • Captured in-game highlights and posted clips on Twitter and Instagram accounts
  • Photographed practices and specific players for social media accounts
  • Assisted Senior Communications Manager with post media game coverage of Coach Armas press conferences and post-game player interviews
  • Wrote game related content pieces breaking down keys to the game

Education

Bachelor of Arts - Media & Communication and Business Administration, Marketing

Muhlenberg College
Allentown, PA
06.2020

Skills

  • Brand Promotion
  • Adobe Creative Suites Proficiency
  • Mobile Marketing
  • Project Management
  • Audience Outreach
  • Social Media Best Practices
  • Social Media Expertise
  • Social Content Planning
  • Social Content Production
  • Storytelling and Script Writing
  • Instagram, Facebook, Twitter, TikTok, YouTube, Snapchat

Accomplishments

  • Published as Team Whistle's residential social expert and shared my 5 key learnings for success on social platforms.
  • Featured as a "Guest Spotlight" in Meta's educational session to share my experience as a part of the women's content creator program.
  • Nominated for a Drum Social Media Award on self-produced and self-hosted campaign.
  • Represented Team Whistle as a "Star Spotlight" in TikTok's Branded Content Webinar.

Certification

Instagram, Facebook, TikTok, Twitter, YouTube, Adobe Premiere, Adobe Photoshop, HD 4K CAM

Photography

I've always enjoyed photography throughout my life. I took many classes in high school and in college and was quite successful in the different projects I would create through my images. I also had multiple job experiences where photography was a part of my job, and I always loved telling a story or expressing an emotion through a still image I captured. 

Timeline

Social Creative Producer

Team Whistle
03.2023 - Current

Content Creator

Meta
03.2023 - Current

Social Media Manager

Team Whistle
02.2022 - Current

Social Media Coordinator

Team Whistle
02.2021 - 01.2022

Social Media Fellow

Team Whistle
06.2020 - 01.2021

Social Media & Communications Intern

New York Red Bulls
05.2019 - 08.2019

Bachelor of Arts - Media & Communication and Business Administration, Marketing

Muhlenberg College
Madison Kirchofer