The Trade Desk
Hi, I’m
Madison Kramer
Digital Strategist and Account Executive
Minneapolis,MN
Summary
I’m a strategic digital media professional with deep experience across programmatic, omnichannel marketing, performance marketing strategy, and client growth. I bring strong industry knowledge, a sharp eye for opportunity, and a proven ability to build and grow meaningful client relationships. I’m skilled at connecting the dots between business goals and media strategy, helping brands unlock new value through smart, data-informed campaigns. My focus is always on being a strong partner for my clients by solving problems, identifying growth paths, and driving results.
Overview
7
years of professional experience
Work History
Q1MediaMinneapolis, MN
Digital Strategist & Account Executive
11.2023 - Current
Job overview
- Strategize and execute full-funnel, omnichannel digital advertising campaigns, aligning with client goals and budgets to maximize Return on Ad Spend.
- Conduct in-depth research to inform strategy, utilizing first-party device data for physical locations, tools like SEMRush for online visibility insights, and detailed forecasts to predict the most effective media mix.
- Build and track campaigns across OTT/CTV, display, SEO/SEM, social, programmatic audio, and pre-roll channels, delivering measurable performance results.
- Analyze campaign performance data, report on key metrics, provide actionable insights to drive continuous improvement, and work with vendors and internal teams to ensure campaign success.
- Proactively identify and nurture opportunities, develop relationships with clients, and maintain client partnerships to drive account and campaign growth, using existing and emerging capabilities.
TEGNAGolden Valley, MN
Regional Digital Account Manager
01.2022 - 11.2023
Job overview
- Executed digital advertising campaigns that achieved or surpassed revenue targets.
- Optimized OTT/CTV, display, and pre-roll campaigns to maximize performance and deliver measurable results.
- Refined high-funnel awareness strategy using third-party audience targeting through data partners.
- Analyzed campaign data and reported on key metrics to drive continuous improvement.
- Designed and implemented Brand Lift Studies through Upwave for effective performance assessment.
- Monitored industry trends and emerging technologies to enhance client strategies beyond programmatic scope.
Greystar Property ManagementMinneapolis & Saint Paul, MN
Leasing Director & Marketing Lead
05.2019 - 01.2022
Job overview
- Followed-up with potential accounts and managed daily and weekly marketing and leasing reports.
- Developed and implemented resident activities and large scale events to boost resident satisfaction.
- Drafted comprehensive market reports analyzing competitors to implement new leasing special strategies.
- Fostered community and online presence by engaging residents in content creation and organic marketing efforts.
- Boosted social media following for Irvine Exchange by 200%, for LPM by 97%, and Lakehaus by 300%.
- Awarded MADACs award for Leasing Professional of the year for multiple lease-up properties.
Northwestern MutualMinneapolis, MN
Financial Advisor
06.2018 - 05.2019
Job overview
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Worked with clients to support understanding of rationale and details of financial strategies.
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
Education
Wake Forest UniversityWinston-Salem, NC
Bachelor of Arts from Economics
05-2017
Skills
- Digital advertising strategy
- Sales
- Cross-functional collaboration
- Data analysis
- Client relationship management
- Omnichannel marketing
Affiliations
- Intake volunteer at the Bond Between.
References
References available upon request. Find some peer recommendations here: https://www.linkedin.com/in/madisonpaigehoward/details/recommendations/?detailScreenTabIndex=0
Software
Zeta
Advance DSP
Salesforce
Interests
Gardening
Paddle Boarding
Cooking
Creator of 214 Spotify Playlists
Timeline
Digital Strategist & Account Executive
Q1Media
11.2023 - Current
Regional Digital Account Manager
TEGNA
01.2022 - 11.2023
Leasing Director & Marketing Lead
Greystar Property Management
05.2019 - 01.2022
Financial Advisor
Northwestern Mutual
06.2018 - 05.2019
Wake Forest University
Bachelor of Arts from Economics
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