Madison Mainer
Frisco,TX
Summary
Creative, data-driven digital marketer specializing in social media, influencer partnerships, and content strategy. Skilled in bringing campaigns to life through bold ideas, trend-driven storytelling, and hands-on design. Thrives in fast-paced, Gen Z-focused marketing environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
Scholartrip
Plano, TX
04.2024 - Current
- Develop and execute multi-platform social media strategies to grow engagement and strengthen brand presence.
- Build and manage influencer partnerships to expand reach, drive awareness, and foster community growth.
- Plan, launch, and optimize paid social campaigns (Meta, TikTok) to maximize reach, engagement, and ROI.
- Maintain and update website content to ensure consistency with brand voice, design, and marketing goals.
- Design and distribute newsletters to engage audiences with updates, promotions, and travel inspiration.
Marketing Account Lead
AD Media
Frisco , TX
07.2023 - 04.2024
- Handled the digital marketing activities of six clients, regularly analyzing and monitoring performance metrics.
- Optimized performance by adjusting marketing strategies based on data insights.
- Hosted weekly Zoom meetings to collaborate with influencers on content and strategy.
- Created and scheduled captivating content on various social media channels.
- Produced informative blog content and newsletters to boost audience interaction.
Campus Ambassador
Anheuser-Busch
Norman, OK
01.2022 - 12.2022
- Facilitated networking opportunities among students from different departments.
- Distributed surveys among students in order to gauge their satisfaction levels with services provided by the institution.
- Created social media content to promote upcoming events on campus.
- Achieved the honor of being chosen as the best campus rep due to outstanding brand promotion results.
Education
Bachelor of Arts - Advertising
The University of Oklahoma
Norman, OK05-2023
Skills
- Influencer Marketing & Partnerships
- Event Marketing & Brand Activations
- Paid Media Strategy (Meta Ads, TikTok Ads)
- Graphic Design (Adobe Photoshop, Canva)
- Video Editing (CapCut, Adobe Premiere, iMovie)
- Blog & Newsletter Creation
- Email Marketing (Mailchimp, Brevo)
- Google Analytics
Certification
- Hootsuite - Social Marketing Certification
- Hootsuite - Platform Certification
- Adobe - Adobe Photoshop
- Canva - Marketing with Canva
- Canva - Graphic Design Essentials
Timeline
Digital Marketing Associate
Scholartrip
04.2024 - Current
Marketing Account Lead
AD Media
07.2023 - 04.2024
Campus Ambassador
Anheuser-Busch
01.2022 - 12.2022
Bachelor of Arts - Advertising
The University of Oklahoma