Madison Meiers
Boston,MA
Summary
Goal-oriented professional with talents in developing and implementing successful strategies that strengthen the customer experience and drive profits. Strong communicator and collaborative partner, with a proven track record of managing cross-functional stakeholders and direct team to deliver successful results.
Overview
6
6
years of professional experience
Work History
Onsite Marketing Manager
Wayfair
Boston, MA
07.2021 - Current
- Developed and oversaw implementation of a content strategy aimed at bringing the Wayfair brand, promotions, and product offerings to life across the website, influencing customer perceptions and guiding their shopping journey.
- Led a team of 3 associates, coordinating their workflows and supporting their professional development.
- Partnered cross-functionally with creative, merchandising, and channel marketing teams to develop compelling messaging, visuals, and product curation for omni-channel campaigns that achieved goals for increased site traffic and revenue.
- Worked closely with engineering partners as a new company-wide content management system (CMS) was built, serving as the representative for content managers across the company, delivering feedback and direction on opportunities to streamline workflows and decrease time spent programming by 25%.
- Collaborated with product, engineering and data science partners to advance UX elements and introduce targeted content for defined marketing segments and individuals.
- Analyzed site and campaign-level performance, measuring effectiveness and providing go-forward recommendations for optimization.
Senior Associate - Onsite Marketing
Wayfair
Boston, MA
04.2018 - 07.2021
- Worked cross-functionally to deliver engaging onsite messaging and promotional campaigns for Wayfair NA (B2C & B2B), by managing creative briefs and asset delivery, programming assets, and analyzing post-campaign reporting.
- Served as thought partner to product and engineering teams, as we launched an updated customer-facing homepage experience, aimed at increasing long-term engagement and site conversions.
- Stood up the first Wayfair B2B homepages, developing and executing 5 industry specific experiences to better serve individual customer needs (e.g. Hospitality, Contractors, Interior Designers, etc).
- Partnered with creative to test and evolve onsite assets, defining best practices for messaging and design execution that drover stronger engagement.
- Developed reporting and benchmarks for individual customer segments, to monitor ongoing performance and set goals for growth areas.
Associate
Wayfair
Boston, MA
09.2017 - 04.2018
- Managed portfolio of 1.5K "everyday" events, which powered email and push notification content. Monitored performance and delivered a 4x expansion of the portfolio to support the evolution of email recommendation strategies.
- Supported weekly deals and promotional campaigns, outlining promotional calendars and organizing fellow associates to execute against them.
- Prioritized tasks to meet deadlines, and pitched in to assist others with project duties when needed.
Education
Bachelor of Arts - Marketing
Pennsylvania State University
University Park, PA2017
Skills
- Collaboration & Communication
- Critical Thinking & Strategic Planning
- Marketing Campaign Development & Content Curation
- Team Management
- Customer Experience Oriented
Timeline
Onsite Marketing Manager
Wayfair
07.2021 - Current
Senior Associate - Onsite Marketing
Wayfair
04.2018 - 07.2021
Associate
Wayfair
09.2017 - 04.2018
Bachelor of Arts - Marketing
Pennsylvania State University