MADISON PINNEL
Summary
Results-driven marketing professional with 3 years of experience in partner activation, strategic marketing, and client relationship management. Currently with the NHL, I leverage my expertise in brand partnerships to deliver high-impact campaigns and drive business growth. As a natural leader, I am ready to take on a challenging position with opportunity to make a lasting impact on a company and customer success.
Overview
2
2
years of professional experience
Work History
Account Executive - Partnership Marketing
NHL
04.2023 - Current
- Led day-to-day communications with 4 key League partnerships; Led status calls, organized contractual assets, submitted invoices against funds, planned myriad campaigns around League Jewel events, strategized opportunities for partners to activate & flexible funds based on each brand's goals, and maintained relationships the partner and League as a whole.
- Built seasonal marketing strategies and effectively partnered cross-departmentally with Legal, Quality Control, Business Development, Creative Services, Media and Fan Engagement teams to create compelling stories to promote the game while hitting partner business objectives
- Developed and implemented a comprehensive internship program that introduced engaging, cross departmental projects designed to enhance interns' passion for the game while sharpening their marketing skills, resulting in increased intern satisfaction and skill development
- Served as the main liaison between internal League departments and partners when communicating creative visions and strategy, and ensured organized and clear communication across all necessary parties
Activation Coordinator - Global Sponsorships Team
SAP
07.2022 - 03.2023
- Lead ticketing allocation system for NHL, MetLife, Yankees, and Madison Square Garden events
- Host and main point of contact at business partner events serving C-level employees, Account Executives, and SAP customers
- Align with regional marketing teams on best practices for guest communications, reporting, ticket distribution, and employee engagement opportunities
- Create custom templates for over 1,500 annual sponsorships events across North and Latin America
- Perform competitor analysis while identifying new strategies for global partnerships and customer stories
Education
Bachelor of Science - Marketing
Penn State University
State College, PA05.2022
Skills
- Account Management
- Industry Trends
- Marketing Analytics
- Team Collaboration
- Customer Demographics
- Partner Marketing
- CRM
Timeline
Account Executive - Partnership Marketing
NHL
04.2023 - Current
Activation Coordinator - Global Sponsorships Team
SAP
07.2022 - 03.2023
Bachelor of Science - Marketing
Penn State University
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