Madison Rothschild
Orlando,Florida
Summary
Experienced Marketing Manager with a solid background in implementing strategic marketing campaigns that enhance brand awareness and boost sales. Strong skills include market analysis, SEO optimization, and social media management. Previous work demonstrates ability to lead cross-functional teams and manage budgets effectively, resulting in significant business growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
NetSuite Marketing Manager
GSI
Orlando, FL
05.2024 - Current
- Develop and implement marketing strategies specific to GSI's NetSuite line, driving engagement across email, social media, and digital channels.
- Work closely with sales teams to integrate product-specific insights into targeted campaigns, focusing on lead generation and customer retention.
- Lead strategic marketing projects for the NetSuite line, ensuring alignment with organizational goals and market demands.
- Mentor team members in data-driven campaign execution, and NetSuite-specific project management techniques.
- Plan and execute product-focused events, such as webinars, trade shows, and client workshops, to showcase NetSuite solutions.
- Manage Co-Op funding allocation for the NetSuite line, ensuring optimal budget usage, and accurate reporting.
- Analyze campaign metrics, and create performance reports to refine strategies for NetSuite-focused initiatives.
- Develop tailored follow-up campaigns to strengthen relationships with NetSuite prospects and clients.
- Track key performance indicators, including lead generation, client retention, and sales growth for NetSuite-specific efforts.
Marketing and Brand Manager
GSI
Orlando, FL
09.2023 - 05.2024
- Craft and execute overarching marketing strategies for multiple business lines, optimizing engagement across various platforms.
- Collaborate with sales teams to align general marketing plans with company-wide objectives, enhancing cross-departmental synergy.
- Provide marketing support and strategic oversight to other business units, ensuring consistent branding and message alignment.
- Mentor and guide team members in campaign management and creative execution across all business lines.
- Plan and organize multi-line events, including company-wide trade shows, webinars, and customer engagement programs.
- Administer Co-Op funds across departments, manage budgets, and report on campaign spending.
- Monitor and analyze the success of multi-line marketing campaigns, delivering insights for company-wide strategy adjustments.
- Coordinate follow-up strategies for sales teams, supporting engagement efforts across different business segments.
- Track and report on marketing performance metrics, including ROI, customer engagement, and overall campaign impact.
Marketing Coordinator
GSI
Orlando, FL
08.2022 - 09.2023
- Liaised with internal teams and high-level external contacts to streamline communication and ensure smooth collaboration.
- Developed and executed marketing plans for product lines, including creating advertising, promotional content, and digital materials.
- Planned and coordinated events such as user groups, trade shows, and workshops, managing all logistical and operational details.
- Created and distributed marketing materials, including newsletters and social media content, to support ongoing campaigns.
- Managed logistics for corporate activities, including scheduling meetings, coordinating travel, and organizing conferences.
- Executed marketing campaigns and maintained employee and customer engagement initiatives, handling all program operations.
- Supported online advertising efforts, and maintained partner relationships by coordinating collaborative projects and digital campaigns.
Public Relations and Internal Communications Intern
Universal Studios Orlando
Orlando, US
05.2022 - 09.2022
- Assisted in media coverage and brand strategy initiatives, aligning with company goals, and enhancing brand awareness
- Provided client management support, enhancing client relations and project success
- Contributed to writing assignments and supported multimedia shoots, producing compelling content
- Managed internal communications, ensuring efficient information flow within the team
- Aided in project coordination and website optimization, improving operational efficiency and user engagement
- Crafted press releases and developed communication strategies to boost employee engagement and promote company initiatives
- Fostered media relations, supporting PR efforts and event promotions
- Supported marketing strategy refinement with data-driven insights, aligning with business objectives
Education
Bachelor of Science - Telecommunication
University of Florida
08.2021
Professional Master’s - Marketing
University of Florida
12.2022
Skills
- SEO Performance Analysis
- Campaign Management
- CRM Systems Proficiency
- Project Management
- Collaboration Skills
- Solution-oriented
- Strategic planning
- Creative and visual storytelling
- Efficient and Detail-Oriented Task Management
- Microsoft Office Suite Expertise (Word, Excel, PowerPoint)
Certification
- Project Management Certifctaon
- HubSpot
- NetSuite
Timeline
NetSuite Marketing Manager
GSI
05.2024 - Current
Marketing and Brand Manager
GSI
09.2023 - 05.2024
Marketing Coordinator
GSI
08.2022 - 09.2023
Public Relations and Internal Communications Intern
Universal Studios Orlando
05.2022 - 09.2022
- Project Management Certifctaon
- HubSpot
- NetSuite
Bachelor of Science - Telecommunication
University of Florida
Professional Master’s - Marketing
University of Florida
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