Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
Generic

Madison Smith

Tallahassee,FL

Summary

Goal-oriented marketing expert with proven experience developing inbound funnels for clients across industries. Hardworking, performance-oriented leader highly skilled in digital marketing, team collaboration, and project development.

Overview

4
4
years of professional experience

Work History

Strategic Marketing Manager

FullFunnel
02.2022 - Current
  • Strategically led 10+ marketing engagements, identifying marketing priorities and pivoting campaigns as needed to maximize financial productivity and ensure client goals were met.
  • Managed a team of 3 analysts, which included developing internal processes, establishing best practices, leading trainings, and upholding critical marketing standards
  • Developed comprehensive and dynamic marketing plans for each client engagement that aligned with client priorities and increased demand generation.

Marketing Account Manager

FullFunnel
  • Successfully managed teams of 4+ across 12 clients to ensure all goals and deadlines were met.
  • Directed marketing strategy across organic and paid efforts, developing unique scope and service offerings for clients based on their specific business needs
  • Effectively communicated with clients and internal team members to align involved parties on goals, strategy, and key deadlines to maximize results.

Digital Marketing Analyst

FullFunnel
  • Executed demand generation strategies across organic and paid channels for 6+ clients simultaneously.
  • Efficiently generated qualified paid leads for B2B and B2C clients at or below target spend for optimal ROI.
  • Successfully implemented SEO and content development strategies, including copywriting and keyword analysis, to drive organic traffic and qualified leads.
  • Leveraged analytics tools to optimize campaigns and remain competitive.
  • Led client calls and clearly communicated value-add and KPIs of all marketing initiatives with clients.

Director of Digital Hero Academy

Raconteur Media Company
05.2020 - 01.2022
  • Spearheaded the product development of Digital Hero Academy from brainstorming to product launch (18 months).
  • Directed Digital Hero Academy marketing across organic and paid channels, including social media, website, email, and Facebook advertising.

Digital Strategy Associate

Raconteur Media Company
  • Cultivated prospecting, engagement, and fundraising email campaigns, including copywriting, list management, and deliverability optimization.
  • Delivered customized data visualization reports for social, website, and advertising analytics using tools such as Tapclicks, Google Analytics, and Hootsuite.
  • Developed Facebook and LinkedIn advertising campaigns, including copy development, graphic conceptualization, ad placement, and reporting.

Education

Master of Arts - Political Science

University of Florida
Gainesville, FL
05.2020

Bachelor of Arts - Political Science

University of Florida
Gainesville, FL
08.2018

Skills

  • Inbound Marketing & Lead Generation
  • Data-Driven Decision Making
  • Project Management
  • Social, Search, and Display Advertising
  • Search Engine Optimization
  • Email Marketing

Volunteer Experience

One Purse | Orlando, FL | 10/2021 to 10/2022

  • Advised the One Purse team on digital marketing best-practices to help drive awareness, engagement, and donations.

Timeline

Strategic Marketing Manager

FullFunnel
02.2022 - Current

Director of Digital Hero Academy

Raconteur Media Company
05.2020 - 01.2022

Marketing Account Manager

FullFunnel

Digital Marketing Analyst

FullFunnel

Digital Strategy Associate

Raconteur Media Company

Master of Arts - Political Science

University of Florida

Bachelor of Arts - Political Science

University of Florida

Similar Profiles

CREATE PROFILE
Madison Smith