Madison Spanfelner

Managed a team of 10 marketing specialists, driving traffic results up by 100% at a 50% reduction of cost. Developed winning national campaign strategies that improved yearly sales by 25% at key accounts, while cultivating a culture of individual empowerment within the department.

Oversaw North American marketing budgets and inspired the team to drive results while reducing costs.

Assisted in rebuilding the department organizational structure after the acquisition of BORA Tools, Armor Tools, & Tracer Tools.

Building out B2B campaigns for the sales team to ensure success at our independent retailers.

Organized and executed trade show exhibitions that excited attendees and promoted the brands owned by OX TOOLS.

Previous Positions:

Content Manager (Mar. 21 - Sept. 21)

North American Brand Manager (Sept 21. - Jan 24.)

Managed all aspects of marketing, contributing to sales growth through digital advertising improvements, social media content, graphic design, and web-development.

Won new business through articulating full value of company's capabilities to prospects. Utilizing CRM software to develop a sales pipeline and grow customer base.