Summary
Overview
Work History
Education
Skills
Timeline
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MADISON STOOPES

Chaska,MN

Summary

Multi-faceted Regional Marketing Manager with expertise in developing and implementing effective marketing strategies. Demonstrated ability to lead diverse teams, manage large-scale campaigns, and increase brand recognition. Strong competencies include strategic planning, data analysis, project management and compelling story-telling. Recognized for improving business performance through innovative marketing initiatives.

Overview

6
6
years of professional experience

Work History

Regional Marketing Manager

Starkey Hearing Technologies
10.2021 - Current
  • Plan, manage, and execute strategic, data-driven marketing plans for 160 retail healthcare clinics annually. These plans encompass robust omni-channel marketing campaigns that include digital, email, SMS, print, events, and more, while leveraging market insights and historical data to maximize effectiveness and ROI.
  • Create and write compelling marketing materials to boost visibility of services and programs by highlighting notable value propositions within content and following key brand messaging guidelines.
  • Facilitate daily, cross-functional collaboration with diverse internal stakeholders to successfully launch marketing campaigns and achieve buy-in of strategy. With effective communication and alignment of objectives, I ensure that key campaign efforts are integrated with overall business strategies.
  • Produce curated reports based on key performance metrics, such as budget utilization, campaign effectiveness, and operational efficiency, to propose informed, actionable next steps.
  • Implemented a key project management platform to team infrastructure in an effort to enhance collaboration, communication, and organization, resulting in an increase in project efficiency and a reduction in missed deadlines.

Regional Marketing Coordinator

Starkey Hearing Technologies
10.2018 - 10.2021
  • Enhanced brand communication and engagement by assisting in the creation of content for various platforms, including blogs, websites, email, and event materials. This content strategy effectively conveyed the clinic's brand and facilitated customer education and engagement across multiple touchpoints.
  • Ensured quality and timely delivery of projects by managing relationships with external vendors. Through effective communication and collaboration, I maintained high standards for the production and distribution of marketing collateral, ensuring brand consistency and alignment with campaign objectives through attention to detail.
  • Boosted brand visibility and networking opportunities by coordinating regional events, such as trade shows and in-house events. By strategically organizing and promoting these events via numerous marketing channels, I increased overall brand exposure while driving customer acquisition growth and retention.

Education

Bachelor of Science - Marketing

Iowa State University
Ames, IA
05-2018

Skills

  • Campaign development and tracking
  • Customer segmentation development
  • Data analysis and reporting
  • Collateral development and execution
  • Project management
  • Budget management and allocation
  • Market research
  • Opportunity recognition

Timeline

Regional Marketing Manager

Starkey Hearing Technologies
10.2021 - Current

Regional Marketing Coordinator

Starkey Hearing Technologies
10.2018 - 10.2021

Bachelor of Science - Marketing

Iowa State University

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MADISON STOOPES