Madison Vanhole
Los Angeles,CA
Summary
Recent graduate with with several years of diverse experience and foundational knowledge in digital marketing, copywriting, social media, and content creation. Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Possesses versatile skills in project management, problem-solving, and collaboration. Well-versed in both online and traditional marketing approaches. Demonstrates strong teamwork, problem-solving, and time-management skills. Prepared to start career and make meaningful contributions with commitment and drive.
Overview
5
5
years of professional experience
Work History
Assistant/Assistant Brand Manager
Sahara Ray Swim
08.2021 - Current
- Wrote and distributed press releases to increase brand visibility.
- Fostered partnerships with influencers and content creators to expand reach and authenticity of brand messaging.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Improved customer engagement through social media management and content creation.
- Optimized expense tracking, significantly reducing overhead costs by meticulously reviewing and reconciling monthly expenses.
- Enhanced brand visibility through targeted public relations activities such as press releases and media placements.
- Assisted in the successful launch of new products by coordinating cross-functional teams.
- Increased brand awareness by developing and executing marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Increased brand awareness through the creation of compelling content for website landing pages, TikTok, Instagram, and email newsletters.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Contributed to a positive brand image by developing compelling storytelling elements for promotional videos and commercials.
- Selected high-quality photos and videos to complement written copy.
- Tailored messaging for diverse audiences, ensuring content relevance and accessibility across multiple platforms.
- Elevated social media presence, curating content that resonated with our target audience and sparked conversations.
- Updated website content regularly to keep company's offerings fresh and engaging for returning visitors.
- Engaged with online community, responding to comments and feedback to foster positive brand image.
- Edited and proofread drafts of articles and other documents.
- Produced original, creative content for promotional advertisements and marketing materials.
- Researched and wrote news stories, articles and reviews for online publications.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
Digital Marketing Specialist
IMPCT Creative
10.2019 - Current
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Led cross-functional teams in development of integrated marketing campaigns, strengthening brand identity.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Revitalized underperforming ad campaigns by refining targeting criteria and creative elements.
- Created content strategies for digital media.
- Researched and analyzed industry trends to inform search marketing strategies.
Education
Bachelor of Science - Rhetoric And Writing Studies/ Journalism
San Diego State University
San Diego, CA05.2023
Skills
- Problem-Solving
- Time Management
- Attention to Detail
- Dependable and Responsible
- Critical Thinking
- Organizational Skills
- Problem Resolution
- Verbal Communication
- Flexible and Adaptable
- Multitasking
- Decision-Making
Timeline
Assistant/Assistant Brand Manager
Sahara Ray Swim
08.2021 - Current
Digital Marketing Specialist
IMPCT Creative
10.2019 - Current
Bachelor of Science - Rhetoric And Writing Studies/ Journalism
San Diego State University
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