Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Madison Weed

Madison Weed

Quincy,IL

Summary

Passionate professional with 3+ years in marketing and leadership experience, skilled in market research, storytelling, and strategic problem solving. After co-owning a small marketing business and leading creative campaigns, I discovered my specific interests lie in understanding people and cultivating positive experiences for them. I am now eagerly shifting my career focus towards UX research to develop and blend my skills in creativity and analysis in order to design engaging, impactful and inclusive experiences.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Co-Owner/Content Creator

Coven Marketing LLC
02.2023 - Current
  • Collaborated with clients to identify business objectives and align creative strategies with measurable goals
  • Directly oversaw testing of content performance and adapted strategies based on user feedback resulting an audience of over 11,000 users
  • Designed and managed brand storytelling across all social platforms to boost engagement and create authentic community connection
  • Balanced creative design with data driven insights ensuring a compelling content for a diverse audiences
  • Synthesized research findings into clear strategic recommendations for clients that balances their business objectives

Local Store Marketer

Texas Roadhouse
11.2022 - 11.2023
  • Promoted and organized weekly community outreach programs that fostered positive brand perception and community engagement
  • Researched community demographics including consumer behavior to design outreach strategies and improve overall guest interaction
  • Tested promotional material across different channels and measured impact on traffic and brand loyalty resulting is ROI increase of 2% each quarter
  • Built partnerships with local businesses and brands in order to strengthen brand presence and create customer experiences outside the store
  • Collaborated with staff members to align them with customer insights to increase revenue and guest satisfaction

Marketing Coordinator

Broadcast Electronics
10.2021 - 10.2022
  • Developed and implemented new brand outreach strategies including launching a YouTube channel
  • Photographed and designed engaging marketing materials including product logos, product images, email campaigns and videos
  • Increased user engagement on email campaigns by cultivating specific market groups and strategies based on audience research.
  • Managed market database of 40,000+ subscribers
  • Presented all market strategies and data to team in order to gain insight from all departments

Education

Bachelor of Science - International Business & Marketing

Culver-Stockton College
Canton, MO
05.2022

Skills

  • Storytelling
  • Community engagement
  • Consumer behavior analysis
  • Data-driven decision making
  • Performance tracking & user research
  • Content strategy
  • Customer relations
  • Social media marketing

Certification

DIGITAL SKILLS: SOCIAL MEDIA, Accenture: Future Learn, 2022

References

  • Teresea Wilson, 217-740-7760, Manager: The Patio
  • Robin Jarvis, rjarvis@culver.edu Professor & Internship Advisor
  • Krista Mangrum, 618-922-5676, Managing Partner: Texas Roadhouse

Timeline

Co-Owner/Content Creator

Coven Marketing LLC
02.2023 - Current

Local Store Marketer

Texas Roadhouse
11.2022 - 11.2023

Marketing Coordinator

Broadcast Electronics
10.2021 - 10.2022

Bachelor of Science - International Business & Marketing

Culver-Stockton College

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