MADISON (CONWAY) DiMaggio
New Rochelle,NY
Summary
Results-driven professional with 17 years of experience in alcohol beverage sales and management, specializing in sales strategy and stakeholder relationship management. Proven track record in driving revenue growth and expanding market share through innovative solutions and performance optimization. Recognized for developing strategic brand plans that align marketing efforts across channels, significantly enhancing brand awareness and customer engagement. Career ambitions focus on leveraging expertise to foster further growth in brand presence within diverse industries.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Brand Strategy Consultant
Arlow Wines
09.2024 - 01.2025
- Designed and executed a comprehensive route-to-market strategy, driving early-stage market penetration for a new low-alcohol wine brand
- Crafted and optimized brand assets, including sell sheets, selling stories, and varietal composition notes, tailored to target consumer preferences
- Spearheaded a QR code engagement initiative, enhancing consumer interaction and enabling robust digital touchpoint tracking
- Collaborated with the web development team to refresh the brand website, ensuring cohesive messaging and an improved user experience
- Strengthened distributor partnerships by creating tailored POS materials, increasing product visibility and placement in key markets
- Developed and implemented a weekly team tracker to align objectives, monitor progress, and foster a data-driven approach to brand strategy execution
Managing Director Sales Execution
Trinchero Family Estates
01.2022 - 08.2024
- Directed three key NY distributors (Southern Glazer’s Wine & Spirits, Skurnik, and Monsieur Touton), driving $34M+ in annual sales across 70+ brands in on- and off-premise channels
- Led and developed a team of 10, including 3 direct reports and 7 cross-functional TFE employees, fostering a high-performance culture
- Achieved FY24 growth, increasing total portfolio revenue by 1.9% and volume by 0.3%, with standout performance in the Heritage Portfolio (+10.7% revenue, +19% volume) and Spirits (+47.3% revenue, +53% volume)
- Delivered consistent sales growth YoY, increasing total sales by 1.5% in volume and 2.6% in revenue in FY23, and 1.7% in volume in FY22
- Managed a $4M+ budget for T&E and distributor activities, analyzing ROI for programs and activations while achieving profit targets
- Developed and executed pricing and programming strategies, ensuring distributor alignment with TFE National initiatives and WOW contract guidelines
- Strengthened distributor relationships through performance reviews, inventory management, and strategic goal alignment
- Collaborated with cross-functional teams (Customer Development, Digital Marketing, Chains, Field Marketing, Finance, and Commercial Planning Operations) to enhance sales execution
- Oversaw strategic partnerships with high-profile accounts, including the Buffalo Bills and Saratoga Racetrack, managing large-scale events and activations
- Hired, trained, and mentored TFE and distributor overlay BDMs/TDMs, enhancing team capabilities and market execution
Regional Manager – Metro NY
Trinchero Family Estates
09.2020 - 01.2022
- Managed relationships with Southern Glazer’s Wine & Spirits and Skurnik, overseeing a 45+ brand portfolio generating $31.5M in annual sales
- Increased sales volume by 1.2% in FY21 and managed $1.5M in T&E, LMF, and A&P budgets
- Led and developed two team members while serving as interim NY lead, aligning team goals through performance reviews and clear communication
- Implemented targeted sales strategies to drive brand growth and achieve financial objectives, aligning with TFE’s 'One Team' approach
- Influenced distributor relationships, achieving goals for volume, distribution, and revenue
- Provided insights on market trends and ensured execution of brand standards across channels
- Influenced distributor and broker relationships, setting and achieving quarterly and annual goals for case volume, distribution, and revenue
- Ensured the execution of brand standards and sales priorities across all channels
- Provided strategic insights on market conditions, competitive dynamics, and category trends
Brand Development Leader
Southern Glazer’s Wine & Spirits
04.2019 - 08.2020
- Company Overview: Pernod Ricard Brand Development Leader – Metro NY
- Led brand development for Pernod Ricard USA, boosting revenue by 2.1% in an $8 million territory
- Managed 475 top-tier accounts across diverse markets
- Mentored and coached seven Brand Development Managers, implementing tailored growth strategies and development plans to enhance team performance
- Oversaw a $1 million expense budget, ensuring strategic allocation and compliance
- Conducted in-depth market share and consumer trend analyses
- Established and tracked team objectives, aligning efforts with organizational goals
- Identified and capitalized on account-specific growth opportunities
- Developed and executed innovative strategies to address market gaps, driving growth and exceeding targets across the Pernod Ricard USA portfolio
- Pernod Ricard Brand Development Leader – Metro NY
Key Account Manager
Southern Glazer’s Wine & Spirits
04.2016 - 03.2019
- Represented Bacardi USA, Patron, Illegal Mezcal and Heaven Hill portfolios
- Led a six-person team managing 800 top-tier accounts, driving sales goals and supplier objectives
- Developed customised beverage programmes, increasing product placements
- Fostered strong partnerships with key stakeholders, coordinating initiatives with Supplier State Managers and Brand Ambassadors to align goals and boost productivity
- Crafted bespoke cocktail recipes and strategic product placements, ensuring successful pull-through and enhancing brand visibility in high-profile establishments
- Managed monthly T&E and supplier brand budgets effectively, optimising resource allocation and maximising return on investment for marketing initiatives
- Exceeded volume and menu placement targets, earning educational trips for achievements with premium spirits brands, demonstrating consistent high performance
Brand Development Manager
Southern Wine & Spirits
08.2014 - 04.2016
- Led on-premise team, managing 11% of annual business
- Analysed PRUSA reports, set distribution goals, and monitored sales trends to drive growth and address market challenges
- Secured new SKUs and implemented quarterly programmes, resulting in successful sales strategies
- Focused on top 100 accounts to identify growth areas and tackle declines
- Orchestrated brand-building initiatives with sales teams, PRUSA managers, and brand ambassadors
- Managed budgets, ensuring ROI on activities and supplier chargebacks
- Developed roadmaps for sales team, forecasting volume goals
- Executed creative sales strategies, including menu features and quarterly programmes to boost brand presence
- Earned educational trips to Ireland, Sweden, and Mexico for surpassing sales targets and achieving year-over-year growth, demonstrating exceptional performance
Sales Representative
Manhattan Beer Distributors
04.2012 - 07.2014
- Drove 12% volume growth across two routes, managing over 400 accounts
- Implemented effective sales strategies, leading to promotion to top-performing Times Square route
- Fostered strong partnerships for strategic product placement, enhancing brand visibility and awareness
- Executed sales objectives through new product introductions and incentive programmes
- Conducted market research of industry trends, leveraging insights to increase consumer knowledge and drive sales performance
- Managed daily sales tracking and accounts receivable, ensuring accurate billing and swift conflict resolution for optimal customer satisfaction
- Devised and implemented tailored sales and distribution strategies, significantly boosting route performance in highly competitive Manhattan market
Education
BACHELOR OF ARTS - Political Science & Marketing
Syracuse University
01.2009
Skills
- Leadership Development
- Vendor Relationship Management
- Budget Management
- Skilled in Data Visualization Tools
- Data Collection Specialist
- Microsoft Office
- Analytics reporting
- Partnership development
- Innovation management
- Annual forecasting
Certification
- WSET Spirits Level 2, 2018
- CRT (Consejo Regulador del Tequila), 2018
Timeline
Brand Strategy Consultant
Arlow Wines
09.2024 - 01.2025
Managing Director Sales Execution
Trinchero Family Estates
01.2022 - 08.2024
Regional Manager – Metro NY
Trinchero Family Estates
09.2020 - 01.2022
Brand Development Leader
Southern Glazer’s Wine & Spirits
04.2019 - 08.2020
Key Account Manager
Southern Glazer’s Wine & Spirits
04.2016 - 03.2019
Brand Development Manager
Southern Wine & Spirits
08.2014 - 04.2016
Sales Representative
Manhattan Beer Distributors
04.2012 - 07.2014
BACHELOR OF ARTS - Political Science & Marketing
Syracuse University
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