Madison J. Solka
Cary,United States
Summary
Strategic and adaptable Digital Solutions Manager with 4 years of B2B SaaS Experience in Sales and GTM Operations. Skilled in building strong relationships, driving results, and leading cross-functional collaboration in fast-paced, high-growth start-up environments. Known for my service, curiosity, and ability to connect the dots between user needs, technology, and internal teams; turning customer insights into strategy, improving UX to increase value. At my core, I'm obsessed with fashion and culture; most passionate about helping others find and build their personal style. Driven to provide the best client experience, understand customer journeys and gamify buying experiences to increase conversion, build brand loyalty, and uncover insights for clients and teams. Eager to add value to a collaborative team that values innovation and growth.
Overview
4
4
years of professional experience
Work History
Digital Solutions Manager- CarrierTMS (Enterprise)
Loadsmart
Chicago, IL
12.2024 - 04.2025
- Led GTM sales operations under the SVP of Strategy and Operations for Carrier Solutions in the Enterprise segment.
- Conducted market research, competitor analysis, refining messaging and positioning.
- Quickly ramped up on new industry and product, refining messaging to close deals 4x the average ARR within 30 days.
- Collaborated daily with Product and Engineering; shape the roadmap via user insights, improving UX/UI, boosting feature adoption, and transforming the trial experience to increase conversion.
- Collaborated with CS to analyze onboarding training and gaps, identifying and improving key friction areas to reduce time to value.
Digital Solutions Manager- NavTrac (Enterprise)
Loadsmart
Chicago, IL
01.2024 - 12.2024
- Led GTM sales and operations following the NavTrac acquisition, driving integration strategy, sales, and operations transformation.
- Market competitor analysis, segmentation, messaging, and positioning.
- Redesigned the sales process and pitch from prospecting to pilot implementation.
- SME Consulting a range of project engineering teams, C-level executives, and VPs, implementing automation and digital solutions in facility and yard operations.
- Navigated complex ULE org structures, achieving buy-in from decision makers across multiple departments via strategic relationship building, ROI analysis, and presentations to align department leaders.
- Ran biweekly sales & strategy meetings for upper management and cross-functional collaboration with product, engineering, field operations, and marketing.
Account Executive (I, II, Sr.) – Opendock
Loadsmart
Chicago, IL
12.2021 - 12.2023
- Part of the founding GTM team for Opendock; evolving sales, product, and process across SMB, Mid-Market, and ULE segments.
- Continuously grew sales, technical skills, and industry knowledge, and exceeded sales quotas every quarter.
- Generating revenue through new accounts, account expansion, account migration, upselling, and account cross-selling.
- Global expansion experience and knowledge in selling and managing global accounts.
- Collaboration with Sales Engineering, Rev Ops, and Marketing to improve CRM intelligence created functionality to capture strategic marketing intelligence, resulting in increased targeting accuracy and campaign conversion.
- Recognized as a top performer, selected to run pilots for beta testing with the product and leadership to improve user experience and customer value.
Field Sales Representative
Hilficker Associates
Des Plaines, IL
06.2021 - 12.2021
- Managed 20+ accounts and sold a portfolio of 5 wholesale brands at events nationwide; supported event operations, and merchandising.
- Built strong relationships with buyers, understanding the brand, customers, and goals. Consulted buyers and increased order value and account expansion into new product categories.
Digital Marketing Associate
Lions Head Inc.
Bloomington, IL
01.2021 - 06.2021
- Managed copy, content, SEO, and digital marketing campaigns—including email, Google Ads, and social media content calendars for clients across diverse industries.
Bridal Sales Consultant & Stylist
David's Bridal
Peoria, IL
01.2021 - 06.2021
- Top sales performer, with consistent referrals driven by exceptional customer service.
- Recognized for upselling and cross-selling and led gamified team initiatives to boost order value.
Education
Bachelor of Applied Arts and Science - Public Relations
Illinois State University
Normal, IL12-2020
Bachelor Program: Applied Arts And Science - Intercultural Communication
Hanze University
Groningen, Netherlands07-2020
Skills
- Strategic Account Management
- Consultative Sales & Analysis
- GTM Sales Strategy & Operations
- Cross-functional Collaboration
- Product Development
- CRM Optimization
- Creative Problem Solving
- Verbal, Written, Visual Communication
Timeline
Digital Solutions Manager- CarrierTMS (Enterprise)
Loadsmart
12.2024 - 04.2025
Digital Solutions Manager- NavTrac (Enterprise)
Loadsmart
01.2024 - 12.2024
Account Executive (I, II, Sr.) – Opendock
Loadsmart
12.2021 - 12.2023
Field Sales Representative
Hilficker Associates
06.2021 - 12.2021
Digital Marketing Associate
Lions Head Inc.
01.2021 - 06.2021
Bridal Sales Consultant & Stylist
David's Bridal
01.2021 - 06.2021
Bachelor of Applied Arts and Science - Public Relations
Illinois State University
Bachelor Program: Applied Arts And Science - Intercultural Communication
Hanze University
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