Madison Miller
New York,NY
Summary
Versatile Site Merchandiser with 5 years of experience enhancing site personalization through Dynamic Yield, driving a significant revenue increase. Expert in Shopify, Google Analytics, and cross-functional collaboration, I excel in boosting sales and conversions. Skilled in strategic promotions and customer engagement, my analytical approach and creative problem-solving drive sustained growth.
Overview
5
5
years of professional experience
Work History
Site Merchandiser
TRUE RELIGION
Los Angeles, CA
04.2024 - Current
- Optimized site experience with third-party apps, enhancing personalization, and boosting sales and conversions.
- Participated in the Dynamic Yield implementation process that generated $180k in incremental revenue within the first week of launch, driving sustained increases in conversion rates.
- Responsible for merchandising Women's Apparel (Denim, Tops, Dresses, Non-Denim Bottoms, Outerwear, Activewear), and Accessories (Eyewear, Handbags, Belts, Wallets, Fragrance, Footwear).
- Ensured accurate, brand-aligned product presentation, and categorization of products within the company website.
- Led PDP image selection and category placement on navigation, driving a double-digit increase in women's sessions and clicks.
- Partnered with cross-functional teams to craft engaging site storytelling for seasonal launches and key products.
- Analyzed category performance and delivered actionable insights to senior leadership to enhance customer conversion.
- Utilized basket analysis, conversion rate, buy to detail rate, KWS, clicks, and sessions to action updates.
- Executed promotions and flash sales, ensuring seamless set up and alignment with marketing strategies.
- Managed product launches, coordinating site updates and deliverables for timely execution
- Performed competitive analysis and tested trends and opportunities.
Site Merchandise Manager
GOOD AMERICAN
Los Angeles, CA
01.2022 - 04.2024
- Executed daily and seasonal site updates in collaboration with Marketing, Merchandising, Planning, Design, CRM, and Paid Social teams
- Optimized site performance using third party apps to increase traffic and enhance merchandising
- Managed Shopify site maintenance, overseeing SKUs, database hierarchy, QA, and internal partner inquiries
- Curated product presentation, refining selling order, copy, imagery, cross-sells, and upsells
- Analyzed page performance and customer insights to inform content strategies and site improvements
- Monitored site health and performance through analytics, providing data-driven recommendations to boost engagement and conversions
- Led monthly collection drops, managing product setup and writing compelling copy to drive sales
Ecommerce Coordinator / Company Support
ÉTERNE
Los Angeles, CA
05.2021 - 12.2022
- Managed Shopify product uploads, optimizing titles, tags, and descriptions to improve search visibility and product discovery
- Developed email campaigns in Mailchimp, leveraging customer insights to increase open rates and conversions
- Analyzed return data to identify trends and recommended improvements to design and production teams
- Coordinated ecommerce and campaign photoshoots, overseeing shot lists, call sheets, and post-production retouching
- Provided customer support via HelpCenter, resolved inquiries and improved retention through personalized assistance
- Executed targeted Instagram ad campaigns to drive engagement and attract new customers
- Launched creative social media initiatives, increasing brand awareness and audience reach
- Adapted to evolving business needs, proactively taking on new tasks to support company growth
PR & Marketing Coordinator / Retail Associate
SPRWMN
Los Angeles, CA
07.2020 - 05.2021
- Built and maintained customer relationships to consistently surpass monthly sales goals by $1,000+
- Merchandised ecommerce website, optimizing product presentation for a seamless shopping experience
- Planned and executed photoshoots for web and social media, ensuring high-quality brand representation
- Managed VIP and influencer gifting programs, enhancing brand awareness and social media exposure
Education
Bachelor of Science - Business Administration, Marketing, Minor in Spanish
College of Charleston, School of Business
Charleston, SC06.2018
Skills
- E-commerce Platforms: Shopify & Salesforce
- Data & Analytics Tools: Google Analytics, Looker, and Hot Jar
- Merchandising & Personalization: Dynamic Yield, Edited, Searchspring, and Matrixify
- Automation & Marketing Tools: MailChimp
- Automation & Marketing Tools: Arigato
- Automation & Marketing Tools: Aftersell
- Automation & Marketing Tools: Accentuate
- Other Software: Microsoft Office
- Other Software: G Suite
- Other Software: Cloudinary
- Other Software: Returnly
- Other Software: F3G
Personal Information
Title: Digital Merchandising Specialist
Timeline
Site Merchandiser
TRUE RELIGION
04.2024 - Current
Site Merchandise Manager
GOOD AMERICAN
01.2022 - 04.2024
Ecommerce Coordinator / Company Support
ÉTERNE
05.2021 - 12.2022
PR & Marketing Coordinator / Retail Associate
SPRWMN
07.2020 - 05.2021
Bachelor of Science - Business Administration, Marketing, Minor in Spanish
College of Charleston, School of Business
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