MADISYN BERNARD

• Owning complex promotional, transactional, SMS, push, and in-app, digital marketing campaigns for enterprise clients using RPL, HTML, and CSS in the Oracle Responsys marketing platform
• Increased delivery and conversion rates for Levi’s “Notify On-Sale” campaigns by conducting gap analysis and building a data dictionary with pre-built customizable modules that significantly reduced build effort
• Led an initiative to establish Macy's in-app mobile marketing channel in Responsys to support, migration from a previous vendor
• Led cross-departmental calls to identify and resolve bugs on the Responsys platform and create account-specific documentation
• Increased client's remarketing conversion rate by 2% by working closely with engineering to integrate real-time Oracle Infinity data streams
• Reduced client’s unsubscribe rate by showcasing industry-leading tactics, best practice, and Oracle Responsys value propositions
• Improving customer engagement by consulting with clients on key differentiators and implementing A/B and MVT testing within the established target audience
• Standardizing client intake forms, Business Requirements Document, scope & design documentation, QA/peer review checklists, and Wrike project setup at department level.

• Developed and initiated projects, managed $2M of project budget, and monitored performance.
• Communicated cross-functionally on roadmap details and requirements, project timelines and budgets, and release details for Texas Roadhouse and Bubba’s 33 App and Web platforms.
• Facilitated Olo and Punchh integrations with Hathway's proprietary mobile application to deliver custom online ordering experiences in our client’s app and website.
• Boosted app to-go orders for Texas Roadhouse by collaborating with UX/UI design, product management, and iOS, Android, API, Web developers to launch key features within two-week sprints
• Acted as Scrum Master to prioritize backlog items, estimate t-shirt size, and plan upcoming sprints while remaining on track with roadmap goals.
• Decreased release bugs by 50% for App/Web platforms by streamlining UAT/QA processes in Jira.
• Influenced, leveled with, and provided guidance to client stakeholders based on customer needs and platform design.
• Identified plans and resources required to meet project goals and objectives.

• Owned and launched B2C/B2B lifecycle marketing and cross-sell programs for Google Home Mini, Google Home Hub, Google Nest Wifi Router, Pixel Buds, Chromecast with Google TV, and Google Sleep Sensing through Google’s email marketing platform, Gamma
• Collaborated with Google Product Marketing Managers across 10-25 countries to localize Welcome and Onboarding product launches ranging from 150k-300k on a quarterly basis
• Managed over 50 backlog items for Google Shopping transactional campaigns and outlined detailed development and QA requests for upcoming sprints
• Performed data-driven decisions for upcoming launches by analyzing and reporting ongoing launch metrics to Google partners
• Cross-functional collaboration with Creative, Resourcing, Developers and QA to gather technical requirements, prepare timelines, scope, and execute
• Led team building activities and seasonal project kickoffs for a team of 8 Project Managers.

• Built and managed advanced platform related solutions with an onshore/offshore execution team for enterprise financial client, Alliance Data Card Services.
• Proactively implemented new ideas and thoroughly documented campaign processes to better serve client needs`.
• Assisted with marketing platform migration from Dream to Epsilon’s proprietary tool, PeopleCloud.
• Consulted with enterprise client on 50-60 email marketing campaigns each month.

• Negotiated, facilitated, and managed real estate transactions.
• Communicated with clients to understand property needs and preferences.
• Utilized marketing strategies and 180 classroom hours in up to 10 property showings on weekly basis.
• Researched multiple online databases for listings that met or exceeded my client’s needs.

• Organized and managed 50-60 weekly email marketing deployments for financial client, Alliance Data Card Services.
• Executed quality assurance, change requests, and email personalization on the Campaign Solutions team.
• Gained strong leadership skills by managing projects from start to finish.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Minor: Psychology