Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Madisyn Johnson

Chicago,IL

Summary

Energetic and creative, with solid understanding of marketing principles and strategies. Knowledgeable in digital marketing and data analysis, with strong grasp of social media management and content creation. Ready to leverage skills to drive brand awareness and customer engagement.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Talent Manager

Palette Media
11.2023 - Current
  • Increased audience engagement by 7.6% for a digital creator brand, resulting in a 9.6% lift in monthly revenue.
  • Developed and launched targeted, entertainment-focused marketing campaigns that have driven results such as a 241.4% revenue increase and a 5.4% engagement boost.
  • Executed top-of-funnel campaigns in a cross-functional team, generating $2,570 in four business days and expanding brand visibility in competitive digital spaces.
  • Oversee marketing operations across multiple entertainment accounts, managing digital strategy, content pipelines, and cross-platform storytelling.
  • Translate performance data into actionable strategies for talent management, optimizing audience reach and content monetization.
  • Introduced a lead-to-sale conversion tactic that shortened the sales cycle and became a best practice team-wide.
  • Monetize branded digital products through pricing optimization and creative positioning, boosting both revenue and brand relevance.
  • Implement A/B testing frameworks to refine creative assets, improve campaign performance, and align with evolving entertainment market trends.

Marketing Intern

Marriott - St. Regis Chicago (Seasonal)
12.2024 - 12.2024
  • Contributed to the development and execution of a holiday campaign that achieved 4x the average engagement rate, resonating with a discerning audience.
  • Partnered cross-functionally with product and sales teams to deliver a marketing initiative aligned with the brand's luxury positioning and elevated guest experience.
  • Supported on-site coordination for exclusive brand events, capturing premium content that reflected the sophistication of the St. Regis clientele.
  • Assisted in crafting refined written, visual, and video assets for digital channels, ensuring brand consistency across platforms.

After School Supervisor

Argyle Fine Arts Preschool (Seasonal)
01.2024 - 08.2024
  • Maintained structured, positive learning environment through activity planning and academic support.
  • Ensured accurate record-keeping and confidentiality in a student-centered setting.
  • Managed behavioral concerns and used positive strategies for groups of up to 31 students.

Transfer Credit Processing Assistant

University of North Texas
01.2022 - 08.2023
  • Validated and processed 150+ academic records daily with accuracy and confidentiality.
  • Maintained department-wide filing systems and supported operational workflows.
  • Supported outreach initiatives by balancing internal priorities with student-facing communications.

Inventory Manager

LKQ Corporation Keystone Automotive (Seasonal)
12.2020 - 12.2021
  • Coordinated inventory tracking and resolved shipment discrepancies.
  • Conducted competitive pricing analysis across industry counterparts.
  • Collaborated with internal and external partners to fulfill product distribution.

Sales Representative

Vector Marketing (COVID Furlough)
08.2019 - 02.2020
  • Achieved 200% of sales targets in first month through value-driven communication.
  • Delivered full-cycle customer support to ensure satisfaction and retention.
  • Collected consumer feedback to support broader marketing strategy and messaging.

Education

Bachelor of Arts - Interdisciplinary Art & Design Studies, Design Management, Marketing

University of North Texas
Denton, TX
12.2023

Skills

  • Digital Marketing & SEO Strategy
  • Social Media Campaign Management
  • Audience Engagement & CRM Tools
  • Data and Media Trend Forecasting
  • A/B Testing & Performance Optimization
  • GA4 Analytics & Data Interpretation
  • Adobe Creative Suite & Canva
  • Google Workspace & Microsoft Office
  • Clear Communication & Cross-Team Collaboration
  • Remote Work Efficiency & Self-Management
  • Project Organization & Prioritization

Certification

  • Google Analytics for Beginners, Google Analytics Academy, 2023
  • Content Marketing, HubSpot Academy, 2023

Languages

Korean
Elementary

Timeline

Marketing Intern

Marriott - St. Regis Chicago (Seasonal)
12.2024 - 12.2024

After School Supervisor

Argyle Fine Arts Preschool (Seasonal)
01.2024 - 08.2024

Digital Talent Manager

Palette Media
11.2023 - Current

Transfer Credit Processing Assistant

University of North Texas
01.2022 - 08.2023

Inventory Manager

LKQ Corporation Keystone Automotive (Seasonal)
12.2020 - 12.2021

Sales Representative

Vector Marketing (COVID Furlough)
08.2019 - 02.2020

Bachelor of Arts - Interdisciplinary Art & Design Studies, Design Management, Marketing

University of North Texas

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