- Salesforce - SpyFu - Podio - Sales Pipeline Management - Intervals - Jira - PoliteMail - Presentation Skills - Sendible - Slack - Channeltivity - Canva - MailChimp - Google Analytics
Hi, I’m
Madolyn Wagner
Denver,CO
Work Preference
Summary
Marketing and business development leader specializing in go-to-market strategy, product marketing, and revenue-driving partnerships. Experienced in launching new offerings, enabling sales teams, and optimizing campaigns through performance insights and customer feedback. Blends strategic vision with hands-on execution and frontline customer awareness to create marketing programs that convert. Recognized with multiple Security Sales & Integration SAMMY Awards.
Overview
18
years of professional experience
6
Certifications
Work History
TJX CorporationWestminster, CO
Key Carrier (Managment)
01.2025 - Current
Job overview
- Began career managing the cash office which involved balancing registers and safe as well as ordering change and supplies.
- Promoted twice. First to a leadership role as a beauty coordinator (merchandising, recovery, etc.) and most recently to a Key Carrier (Management) role.
- Improved team (all generations) productivity with regular communication, performance feedback and progress updates, fostering a positive, collaborative work environment.
- Consistently receive multiple customer surveys recognizing the high level of customer service that I provide on a daily basis.
Vanguard Communications
Marketing & Business Development Manager
09.2022 - 05.2024
Job overview
- Directed business development and marketing efforts for Vanguard Communications, a healthcare & legal marketing agency. Business development activity involved working trade shows, attending networking events, lead follow up, extensive SEO and competitive analysis for each prospect as well as presentation and proposal creation. Marketing involved creation of content production roadmap, SEO optimization, social media writing and posting, ongoing website updates, LinkedIn advertising, reporting and other duties as required. Managed one legal client account.
- Closed Vanguard's largest healthcare customer deal, a 50-provider practice with a $120K annual retainer.
- Increased highly qualified lead flow at Healthcare & Legal trade shows by 30%.
- Launched LawMarketLink service as an integral part of a cross functional team, defining target audience, developed marketing strategy and drove implementation.
- Drove social media engagement growth: Instagram +238.89%, Twitter +175%, Facebook +165.38%, LinkedIn +147.06%.
- Spearheaded creation and implementation of a new marketing budget. Saved company 10K annually.
- Managed client account for a busy tenured lawyer working for a large Houston law firm. Client management involved creation of content calendar, social media posting and other account management activities.
Policy Solutions Global
Senior Marketing Consultant
07.2019 - 08.2022
Job overview
- Retained to provide strategic marketing support as needed for Managing Director. Part of a team that helped size market and launch a new cybersecurity solution aimed at defense contractors. Solution was developed in response to a new government guideline, CMMC (Cybersecurity Maturity Model Certification).
- Part Time
Protection 1 & ADT
Director of Marketing
07.2008 - 07.2019
Job overview
- Retained post-merger to drive the launch and growth of the new $1B ADT Commercial Division, leading the development and execution of marketing strategies to support corporate revenue and performance goals. Held directly accountable for establishing strategies and initiatives that delivered funnel results across commercial and enterprise sales channels through product, demand generation, digital and content marketing functions. Managed $4.2M annual budget.
- Directed marketing efforts for new enterprise cybersecurity company, Datasheild, acquired by ADT. Datasheild brought a cyber resilience platform and MDR (Manage, Detect and Response) service to ADT. Managed rebranding of Datasheild, refresh of website, development of internal training materials and external marketing materials. Hired and partnered with a media company to develop a podcast which brought in several hundred qualified leads. Managed trade show calendar and program. Launched reseller software to support Datasheild’s reseller relationship with Arrow Electronics. Participated in two successful sales meetings with large enterprise clients which resulted in a proof of concept for Datasheild.
- Directed phased development for new Commercial Division section of corporate website; coordinated agency resources in development of creative and copy, managed relationship with internal UI/UX and SEO teams. Addition delivered a 15% increase in top of funnel activity.
- Provided marketing support for internal small business cybersecurity team which provided managed firewall, email security, VPN, and monitoring services. Developed website content, sourced software for management of reseller relationships and supporting ongoing trade show schedule.
- Overhauled broken reporting process for B2C marketing channels, directed analysts to design new reporting structure, which provided accurate funnel activity and marketing analytics reporting.
- Sourced and led outside content marketing agency through the development of articles, white papers and infographics for website, digital and content marketing campaigns. Was able to provide messaging that drove business results.
- Provided strategic marketing support for ADT Custom Home Sales channel, implementing tactics to position the team as thought leaders in the luxury home security market. Developed webinar series and education materials for customers, revised sales presentations, and overhauled logo/branding materials to create a more luxurious look.
- Received Security Sales & Integration SAMMY Award for “Best Overall Integrated Marketing Program” and contributed to winning Dealer of the Year, awarded by SDM (most prestigious award in Security Integrator market).
- Director of Marketing | Protection 1 | July 2008 - 2012
- Retained through two acquisitions. Reported to CMO. Self-starter that was promoted to provide strategic oversight of the development, management and execution of marketing strategy and campaigns to support product and demand generation efforts across B2B and B2C channels. Built strong relationships across corporate and global marketing teams. Contributed to management of a $5.2M marketing budget.
- Spearheaded a groundbreaking partnership with LifeLock, making Protection 1 the first security company to offer identity theft protection, leading to a 7% increase in package sales. Negotiated wholesale pricing with LifeLock, secured legal agreements, and collaborated with finance on retail pricing. Led go-to-market strategy, directed cross-functional teams to develop the registration process, and created sales training for inside and field teams. Oversaw digital and traditional marketing asset production through an external agency.
- Conceptualized and directed a direct response TV (DRTV) campaign, increasing lead flow across channels by 5% and paid media leads by 14%, generating 194.8M impressions.
- Led negotiations and media strategy for ESPN’s Mike & Mike partnership, delivering 12.9M brand impressions through TV, radio, and digital activations.
- Consulted with outside agency Regatta on a partnership with Similac. Sold this innovative program to CMO and supervised implementation. Included negotiating completed agreement with Similac, development of online and offline assets and training internal Inside Sales and Residential Field sales teams. Program resulted in significant improvement in consumer awareness for new DIY home security system offerings.
- Directed implementation of media sponsorship for two Lifetime channel Military Makeover shows. Included negotiation with Lifetime, development of marketing plan which included both offline and online components, attendance at and detailed coordination of video location shooting as well as approval and distribution of all creative assets.
- Secured several large, lead generation partnerships, including AARP, Reolaby, and Association of Mature American Citizens (AMAC). Converted several partners from largest competitor, ADT, prior to merger. Participated in the full sales process, including designing RFP response, developing pitch, and creating landing pages, portal, mini-sites, and social media campaigns.
- Developed creative ideas for USAA partnership pitch and directed implementation, which resulted in winning this lucrative partnership away from ADT. Partnership generated hundreds of new security system sales per month.
- Created concept and initiated development and execution of TV spot and web site for Mother’s Day campaign based on a customer testimonial. Spot won the SAMMY award for “Best Broadcast Advertising” in 2016. Worked with DRTV media buying agency to develop media strategy and schedule.
- Launched a new DIY home security system product line, including developing packaging, video, and digital assets.
- Directed ground-breaking retail program for selling DIY home security systems in 3 consumer electronics stores that were part of a 640M company. Designed interactive in-store kiosks, developed sales process and training materials, created POS collateral and in-store signage.
- Managed several direct mail campaigns to multiple tenure bands of residential customer base, which generated a 4% response rate and thousands of dollars in incremental recurring monthly revenue.
- Marketing Manager | Protection 1 | July 2008 - 2012
- Managed team of 4 responsible for developing all company collateral, annual reports, websites, landing pages and other marketing content. Coordinated the development of press releases and creative copy for all business functions. Forged partnerships with third-party lead generation programs to drive growth improvements.
- Companies Merged in 2017
Education
Pensacola Christian CollegePensacola, FL
BA from Commercial Art
University Overview
Skills
- Integrated Marketing Campaigns & Go-to-Market Strategy
- Campaign Brief Development & Communication Strategy
- Marketing Strategy/Strategic Planning
- Product Marketing
- Partnership Development & Management
- Customer Insights & KPI Development
- Lead Generation
- Budget Management
- B2B/B2C Channel Growth
- Content Marketing
- Event Management
- Sendible
- Slack
- Channelivity
- Canva
- MailChimp
- Google Analytics
- B2B & Enterprise Technology
- SaaS (Security)
- Healthcare
- Financial Services
Certification
Advanced Product Marketing - LinkedIn Training
Software
Basecamp
Languages
English
Native or Bilingual
Interests
Reading
Interior Design
AI & Data Centers
Timeline
Key Carrier (Managment)
TJX Corporation
01.2025 - Current
Marketing & Business Development Manager
Vanguard Communications
09.2022 - 05.2024
Senior Marketing Consultant
Policy Solutions Global
07.2019 - 08.2022
Director of Marketing
Protection 1 & ADT
07.2008 - 07.2019
Pensacola Christian College
BA from Commercial Art