Maduforo Eze
Houston,TX
Summary
Strategic communications and brand development expert with over 9 years of experience in driving messaging growth. Proven ability to shape public narratives and elevate brand visibility across sectors. Skilled in crisis management and fostering cross-functional alignment. Trusted leader known for a data-driven approach to reputation management.
Overview
8
8
years of professional experience
Work History
Communications & Branding Strategist
Independent Communications & Branding Strategist
10.2024 - Current
- Enhanced brand visibility by advising on strategic communications plans.
- Crafted and integrated brand narratives for competitive market repositioning.
- Aligned messaging frameworks across teams for brand launches.
- Led crisis communication efforts resulting in the successful mitigation of risks.
Author
Independent Author – Unmasked Mentality
01.2024 - Current
- Wrote and launched a nonfiction book addressing mental health and resilience, building a grassroots brand campaign that engaged over 15,000 followers across platforms within six months.
- Developed and executed a multi-channel marketing strategy (email, influencer partnerships, digital advertising), achieving a 42% average engagement rate pre-launch.
- Managed full lifecycle of book production, launch strategy, and post-launch brand expansion while leading corporate marketing initiatives.
- Created strategic partnerships with nonprofits and mental health advocacy groups to amplify brand messaging and expand reach.
Global Director of Business Development, Marketing, Communications & Sales
Ashford Communities (HK Capital)
Houston, USA
11.2019 - 10.2024
- Led brand repositioning strategy across 23 locations, increasing customer engagement by 25% and enhancing regional brand perception.
- Directed crisis communications through COVID-19 disruptions, maintaining a 94.5% customer retention rate during peak uncertainty.
- Secured consistent favorable media coverage by building strategic media relationships, increasing earned media placements by 35% year-over-year, and making public statements.
- Secured consistent favorable media coverage by building strategic media relationships, increasing earned media placements by 35% year-over-year.
- Designed a stakeholder engagement framework that improved cross-departmental collaboration, ensuring a consistent voice and alignment across business units.
- Simultaneously authored and launched an independent book while maintaining full executive leadership responsibilities, demonstrating exceptional project management and strategic agility.
Director of Marketing & Communications
City of Prairie View 4B Economic Development Corporation
Prairie View, USA
06.2017 - 11.2019
- Reframed the city’s economic development narrative through strategic communication campaigns that increased public participation by 20%.
- Built cross-sector partnerships with business leaders, nonprofits, and government officials to align messaging around community revitalization initiatives.
- Led media strategy for major civic projects, securing feature coverage in regional media outlets and enhancing public trust in economic development programs.
- Managed communications during political transitions, preserving message consistency and stakeholder confidence.
Education
Advanced Digital Marketing & Growth Strategies - Certification
Wharton School of The University of Pennsylvania
Online06.2024
Digital Marketing - Certification
OMCP
Online09.2022
Project Management - Certification
Cornell University
Online09.2021
Google Analytics - Certification
Google
Online03.2021
Executive Certification in Economic Development -
Harvard Kennedy School
Online07.2020
Master of Community Development - Economics
Prairie View A&M University
Prairie View, TX05.2019
Bachelor of Arts - Political Science; Minor in Communications
Prairie View A&M University
Prairie View, TX05.2018
Skills
- Strategic Leadership
- Reputational Risk Management
- Digital Media Strategy
- Public Narrative Shaping
- Growth-Driven Communications
- Strategic Communications
- Brand Strategy
- Crisis Communications
- Reputation Management
- Cross-Functional Leadership
- Stakeholder Engagement
- Executive Advising
- Digital Marketing
- Campaign Strategy
- Media Relations
- Public Affairs
- Project Management
- Data-Driven Storytelling
- Analytics Reporting
Selected Achievements
- Designed and executed a public relations campaign that increased organizational media coverage by 35% and community engagement by 20%.
- Led brand repositioning that enhanced market competitiveness, driving a 25% increase in tenant engagement across properties.
- Successfully navigated crisis communications during COVID-19 disruptions, maintaining operational stability and stakeholder trust.
- Built and scaled an independent brand and digital community from zero to over 15,000 engaged followers within six months.
- Partnered with executive leadership across legal, HR, marketing, and development teams to align communications strategy with business objectives.
Languages
English
Native/ Bilingual
Accomplishments
- PVAMU Unknown 8 Award Recipient | 2016
- 30 Under 30 Award Recipient | 2023
- Corporate Employee of the Year | 2021
References
References available upon request.
Timeline
Communications & Branding Strategist
Independent Communications & Branding Strategist
10.2024 - Current
Author
Independent Author – Unmasked Mentality
01.2024 - Current
Global Director of Business Development, Marketing, Communications & Sales
Ashford Communities (HK Capital)
11.2019 - 10.2024
Director of Marketing & Communications
City of Prairie View 4B Economic Development Corporation
06.2017 - 11.2019
Advanced Digital Marketing & Growth Strategies - Certification
Wharton School of The University of Pennsylvania
Digital Marketing - Certification
OMCP
Project Management - Certification
Cornell University
Google Analytics - Certification
Google
Executive Certification in Economic Development -
Harvard Kennedy School
Master of Community Development - Economics
Prairie View A&M University
Bachelor of Arts - Political Science; Minor in Communications
Prairie View A&M University
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