Madyson Callion
New York,NY
Summary
Dedicated portfolio marketing associate with a proven track record of driving impactful campaigns and achieving substantial results. Spearheading a successful campaign launch, I generated over 523 leads within a 4-month timeframe, showcasing my strategic planning and execution abilities. Accomplishing 85% of leads from top target accounts highlights my proficiency in identifying and engaging key stakeholders. I bring a strong blend of creativity, analytical skills, and market insight to drive product awareness and revenue growth.
Overview
2
2
years of professional experience
Work History
Associate, Portfolio Marketing
Publicis Sapient
12.2023 - Current
- Owned the end-to-end marketing process, including developing messaging, campaign creation, and measuring analytics for performance optimization for service offerings Cloud, Digital Engineering, Application Infrastructure Management Services, and Innovation.
- Collaborated cross-functionally with sales enablement, growth team, client partners, and subject matter experts ensuring alignment on messaging
- Leveraged customer and market data to develop tailored marketing campaigns, resulting in 30% increase in targeted lead acquisition
- Utilized a diverse marketing tech stack such as Adobe, SEMRush, 6Sense, Salesforce and more to analyze and optimize performance metrics and inform strategy
- Designed and launched innovative marketing initiatives, such as webinars and thought leadership content
Junior Marketing Associate
Publicis Sapient
08.2022 - 12.2023
- Implemented SEO tactics to improve website traffic and search rankings.
- Optimized landing pages for better user experience and increased conversion rates.
- Helped create sales enablement materials, including brochures and case studies, supporting the sales pipeline
- Supported email marketing campaigns through segmentation and content personalization
- Contributed to marketing measurement tactics such as Marketing Mix Modeling, AB testing, and web analytics to optimize marketing performance
Education
Bachelor of Science - Communications
New York University
New York, NYSkills
- Data Analytics
- Portfolio Management
- Economic forecasting
- Flexible team player
- Project Management
- Keyword Research
- Lead Generation
- CRM Management
- Paid Advertising
- Content Development
Timeline
Associate, Portfolio Marketing
Publicis Sapient
12.2023 - Current
Junior Marketing Associate
Publicis Sapient
08.2022 - 12.2023
Bachelor of Science - Communications
New York University