Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

MEGAN AUBREY

Head Of Client Acquisition
Ponte Vedra Beach,FL

Summary

A positive, empowering, action oriented leader with an eye for talent who has 10+ years of experience in Sales & Marketing and Research & Development in the food and beverage industry. I am appreciated for identifying and capitalizing on emerging market trends and revenue opportunities.

Dedicated sales and marketing professional with proven success exceeding goals, managing key strategic accounts, negotiating contracts, business development and maintaining strong reputation for customer satisfaction. Exceptional knowledge of CPG market, Research and Development, Pipeline Innovation, Sensory and Consumer Research.


Personality Assessment Meyers Briggs: ENTJ
Gallup: Strategic, Positivity, Relationships, Maximizer and WOO
DISC: Stronger I

Overview

12
12
years of professional experience
1
1
Certification

Work History

Head of Client Acquisition

The National Food Lab
11.2022 - Current


  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate our capabilities.
  • Created additional revenue streams by introducing services aligned with client fears, boosting revenue 12%.
  • Implemented high-volume national email marketing campaign, resulting in average of 1000 leads per month.
  • Executed marketing programs and methodologies to increase brand awareness.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
  • Handled over 100+ cold calls per week with 3% conversion rate.
  • Acquired minimum of 10 new clients per week.
  • Used CRM software to track leads and update information.
  • Tracked key performance indicators to measure success of campaigns.
  • Generated reports to support development and implementation of marketing plans.
  • Collaborated with teammates to develop advertising collateral and sales presentations.
  • Penetrated targeted accounts to generate sales from within client base.
  • Analyzed consumer behavior and purchases to anticipate future trends, adjustments and obstacles.
  • Engaged with customers to build business relationships.
  • Solved customer challenges by offering relevant products and services.

Director, Sensory & Consumer Research Account Lead

The National Food Lab
, MN
06.2021 - Current
  • Determined direction for strategic accounts by researching competitive landscape and market insights.
  • Identified new business opportunities to achieve revenue objectives.
  • Generated sales activity to build functional pipeline of qualified opportunities.
  • Supported continuous improvement of group strategies, program development and organizational effectiveness to drive revenue.
  • Maintained comprehensive industry knowledge and studied consumer behavior to identify and present innovative solutions.
  • Supported customer requirements and allocated resources to align with business needs.
  • Built and expanded relationships by delivering customer insights to drive sales, repeat business opportunities and increase market share.
  • Directed contract strategies, requests for proposals and key performance indicators to measure and track process and attain customer commitments.
  • Traveled nationwide to visit stakeholders, prospects and existing clients, generating additional business opportunities.
  • Negotiated agreements to develop and execute profitability strategies for key accounts.
  • Built credibility and trust to influence client's buying decisions.
  • Established client and market priorities to execute strategic course of action.
  • Partnered with internal resources to present additional value and expertise to clients.
  • Created demand by matching business problems to product and service solutions.
  • Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
  • Trained, mentored and motivated staff to instill desire for superior performance.
  • Suggested solutions and innovative ideas to meet client needs.

R&D AND TRADEMARK MANAGER

GRANDE CHEESE COMPANY
, WI
01.2018 - 06.2021
  • Responsible for developing a new high performing R&D team, that focused on using sensory science to develop new products and to improve current products
  • Developed and executed product market strategy to determine distribution, price and promotion efforts.
  • Partnered with marketing team to contribute towards marketing strategy by monitoring competitive products and industry reactions.
  • Traveled to customer locations to analyze technical challenges, create dynamic strategies and rapidly implemented solutions.
  • Provided technical expertise and recommendations to improve systems and processes, establish cost savings and increase productivity.
  • Prospected new customers to generate sales leads and increased revenue from existing clients.
  • Promoted company products and services by attending trade shows and industry conferences.
  • Prepared and delivered samples and quotations to customers while providing technical expertise to convert prospects into sales.
  • Conducted market analyses and presented findings to product team to develop and enhance product offerings.
  • Presented technical presentations to clients to explain product features and benefits.
  • Worked closely with sales team on understanding customer requirements, promoting products and delivering sales support.
  • Drove long range planning, strategy, growth of department and proper resource allocation
  • Responsible for development of Associates and succession planning for the department
  • Implemented a descriptive analysis sensory program that was used to track the company’s KPI and establish product identity / trademark acceptability that helped drive pipeline innovation and product improvement
  • Designed and executed highly complex research studies that required cross-functional team engagement over multiple manufacturing facilities
  • Executed a highly visible project that increased core product quality by 20% using sensory and production expertise
  • Developed Asiago, Prima Dolce, Burrata, Avorio, Stracciatella, and other gold standard products
  • I was engaged in all projects and initiatives throughout the organization which included; Supply Chain (verifying ingredient suppliers), Engineering (new equipment and automation validation), Quality (creating manufacturing specifications that delivered trademark and teaching QC to audit product off the line), Sales (training sales associates about products, differentiating features and go to market strategy insight based selling)
  • Through my tenure I become one of the most sought out technical expert in the organization.

SCIENTIST

R&D, GRANDE CHEESE COMPANY
01.2014 - 01.2018
  • Responsible for creating Grande's Robust Descriptive Analysis Panel
  • Responsible for managing projects focused on New Product Development and Product Improvement
  • Simultaneously managed several complex projects, meeting all pertinent milestones.
  • Worked effectively in fast-paced environments.
  • Performed statistical, qualitative, and quantitative analysis.
  • Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Attended seminars and symposiums to improve overall knowledge and understanding.
  • Utilized advanced analytical software to analyze data sets.
  • Created surveys and questionnaires to collect data for research projects.

Quality Assurance /Research & Development Intern

Grande Cheese Company
, WI
01.2011 - 12.2013
  • Investigated variances, performed root-cause analysis and documented corrective actions to resolve complications.
  • Analyzed quality management system metrics to identify trends, lead improvement projects and prepare third-party inspections and audits.
  • Educated employees on specific QA standards and confirmed maintenance of standards.
  • Fixed identified issues to increase productivity and boost workflows.
  • Worked both independently and collaboratively in fast-paced laboratory environment.
  • Performed statistical, qualitative, and quantitative analysis.
  • Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Simultaneously managed several complex projects, meeting all pertinent milestones.
  • Conducted moderately complex analysis to support process development.
  • Read literature related to scientific area of expertise to remain current in knowledge.
  • Evaluated and implemented new technologies and laboratory techniques to improve quality and robustness of sample analysis.

Education

MS - Biological Science (Food & Dairy Science

SOUTH DAKOTA STATE UNIVERSITY

BS - Dairy Manufacturing & Microbiology l

SOUTH DAKOTA STATE UNIVERSITY

Skills

Sales & Marketing

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Certification

Certified Pasteurizer Operator

Additional Information

  • Dairy Products Judging National Champion Susan Hawkins Scholarship, Dean Foods Scholarship, Dean's List D1 Soccer Scholarship to SDSU Featured in the Empowering Woman in Industry Blog
  • Once lead a project that improved flavor quality 20% based on sensory evaluation and leveraging cross functional teams. Presenting Research Insights in Executive Board Meetings.
  • Lead 250 person Sales trainings based on having strong Technical Expertise.
  • Responsible for creating an internal Descriptive Analysis Panel that was used to track KPIs.

Timeline

Head of Client Acquisition

The National Food Lab
11.2022 - Current

Director, Sensory & Consumer Research Account Lead

The National Food Lab
06.2021 - Current

R&D AND TRADEMARK MANAGER

GRANDE CHEESE COMPANY
01.2018 - 06.2021

SCIENTIST

R&D, GRANDE CHEESE COMPANY
01.2014 - 01.2018

Quality Assurance /Research & Development Intern

Grande Cheese Company
01.2011 - 12.2013

MS - Biological Science (Food & Dairy Science

SOUTH DAKOTA STATE UNIVERSITY

BS - Dairy Manufacturing & Microbiology l

SOUTH DAKOTA STATE UNIVERSITY

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MEGAN AUBREYHead Of Client Acquisition