Summary
Overview
Work History
Education
Skills
Timeline
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MAE BONNACI

MAE BONNACI

Walden,NY

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

6
6
years of professional experience

Work History

Creative Director / Brand Designer / Founder

Chain Lynx Media
01.2020 - 09.2024
  • Work with small businesses / entrepreneurs to design a strong brand foundation, coach how to develop their brand, and maintain growth by creating long term brand strategies and awareness
  • Design complete custom websites and provide website management for updates, new materials, security and system updates
  • Develop, implement and maintain brand design to include; brand standard guides, custom logo design, custom website design, social media management, copy writing, copy editing, print design elements
  • Create, present, and execute effective business brand plan to reference for consistency and strategy
  • Managed invoices and finances
  • Constructed accurate proposals and contracts based upon the needs of clients.

Marketing Manager

The Kartrite Resort & Indoor Waterpark
09.2022 - 02.2023
  • Managed the execution of marketing and brand design with vendors for PR, Marketing and Project Management
  • Coordinated projects for brand shoots, company photoshoots, commercial production, and PR articles
  • Developed, designed and implemented ideas and programs to increase company revenue and expand resort awareness to increase business, and increase guest experience satisfaction
  • Managed meetings for PR, marketing and brand agencies to successfully execute a consistent and cohesive brand.

Marketing Manager

Point Mortgage Corporation
06.2020 - 06.2021
  • Managed and led Marketing Department in graphic design, social media management, systems training, and marketing/advertising
  • Implemented design and coordination of on-boarding / off-boarding, company branding and guidelines
  • Set goals, formalize policies, and enforce standards to maximize performance and achieve company results
  • Spearheaded weekly meetings to train the company on new marketing tools available along with training.

Independent Marketing Contractor

Rubystar
03.2019 - 06.2020
  • Developed agency rebrand to include logos, Brand Style Guide, website redesign and marketing/advertisement
  • Managed all marketing, including custom print graphic design, social media marketing, written content, and vendor relationships to grow and promote business
  • Contributed ideas for concept development, strategic planning, and business operation
  • Hosted events and parties to take place in the venue space.

Graphic Designer

Ascent Real Estate
04.2018 - 07.2019
  • Developed new concepts and designs to execute in company's marketing efforts for success
  • Handled all creative design for print materials, email campaigns and local publications for agency and individual real estate agents
  • Managed marketing finances and monthly expenditures to be paid by real estate agents and received by vendors.

Education

B.S. Journalism -

SUNY New Paltz
New Paltz, NY
08.2016

Skills

  • Website development
  • Brand design
  • Policy/protocol/procedure development
  • Advanced administrative abilities
  • Team leadership skills
  • Excellent communication skills
  • Self-motivated
  • Ability to multitask
  • Problem solving
  • Empathetic and understanding
  • Advanced computer skills
  • Project management
  • Payroll and employee scheduling
  • Team player
  • Attention to detail
  • Proactive and mindful
  • Management skills
  • Time management and organizational skillset
  • Coaching and supporting staff
  • Adobe Suite (Illustrator, InDesign, Photoshop, Acrobat)
  • Microsoft Suite (Email, PowerPoint, Word, Excel, Publisher)
  • Google Suite (Email, Drive, Docs, Presentation, Sheets)
  • Canva
  • Web Design (Wordpress, Wix, Squarespace)
  • Print Design
  • Copywriting and editing
  • Social media strategy
  • Virtual (Zoom, Microsoft Teams, Google, Calendly)
  • Social media (Instagram, Facebook, LinkedIn, Tik Tok)
  • Payroll systems (Paychex and ADP)
  • Finance Apps (Square, Stripe, Venmo and Zelle)
  • Management software
  • Strategic communications
  • Project management expertise
  • Creative team leadership
  • Brand Messaging
  • Marketing expertise

Timeline

Marketing Manager

The Kartrite Resort & Indoor Waterpark
09.2022 - 02.2023

Marketing Manager

Point Mortgage Corporation
06.2020 - 06.2021

Creative Director / Brand Designer / Founder

Chain Lynx Media
01.2020 - 09.2024

Independent Marketing Contractor

Rubystar
03.2019 - 06.2020

Graphic Designer

Ascent Real Estate
04.2018 - 07.2019

B.S. Journalism -

SUNY New Paltz

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MAE BONNACI