Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Maegan Haynes

Houston,TX

Summary

Brand Media Manager with 10+ years of experience in planning and optimizing national audio campaigns across podcast, radio, and digital platforms. Proven track record in enhancing campaign performance for retail, sports, healthcare and consumer brands. Expertise in budget management, cross-functional collaboration, and data-driven storytelling. Recognized for scaling audio initiatives and building strong vendor partnerships aligned with brand goals.

Overview

12
12
years of professional experience

Work History

Brand Media Manager

The Home Depot
Houston, TX
01.2024 - Current
  • Led omnichannel campaigns (TV, podcast, radio, streaming) that generated 30% year-over-year revenue growth and a 50% increase in web traffic.
  • Oversaw vendor negotiations, budget allocation, and creative execution to maximize performance outcomes.
  • Analyzed ROI and lift metrics, creating comprehensive campaign wrap reports for senior stakeholders.
  • Collaborated cross-functionally with data, creative, and brand teams to enhance message impact and media efficiency.

Media Manager

Veritone One
Houston, TX
05.2021 - 01.2024
  • Owned comprehensive media strategy and buying for podcast, streaming audio, and digital radio across leading sports betting and consumer brands.
  • Increased campaign engagement by 25% through optimized show selection and frequency capping.
  • Managed high-volume audio campaigns spanning hundreds of shows with developed performance benchmarks.
  • Utilized Podsights and attribution tools to track direct response KPIs including CPA and CAC.
  • Collaborated with creative teams to A/B test ad reads, enhancing overall performance metrics.

Media Planner

Ad Results Media
Houston, TX
05.2019 - 05.2021
  • Executed audio buys across podcasts, terrestrial radio, and digital platforms for major direct-to-consumer brands.
  • Collaborated with agency partners and brand stakeholders to ensure alignment with performance and awareness KPIs.
  • Delivered detailed campaign reports highlighting incrementality, reach efficiency, and ROI.

Jr. Media Buyer

Malone Media Group
Houston, TX
05.2016 - 05.2019
  • Negotiated traditional media buys in TV and radio to enhance audience targeting accuracy.
  • Maintained accuracy in spot delivery to ensure effective campaign execution.
  • Conducted weekly pacing reviews to optimize campaign performance across regional accounts.
  • Ensured billing accuracy and quality assurance for all advertising campaigns.

Media Coordinator

MMI Agency
Houston, TX
10.2013 - 07.2015
  • Planned and tracked integrated healthcare and retail campaigns, focusing on traditional and event strategies.
  • Maintained accurate timelines and ensured timely creative delivery for all campaigns.
  • Monitored reporting accuracy to provide insights on campaign performance.

Education

Bachelor of Arts - Communications (Advertising)

University of Houston
05.2014

Skills

  • Audio and podcast advertising
  • Media buying and planning
  • Campaign optimization and analysis
  • Budget management
  • Cross-functional collaboration
  • Vendor and Agency management
  • Magellan AI and Podsights
  • Google Analytics and Ads expertise
  • Tableau and SQL skills

Awards

  • Home Depot Leadership Award, 2025
  • Veritone One Top Negotiator Award, 2022
  • 3X Home Depot Homer Award Winner, 2024–2025
  • Ad Results 4G Award Winner, 2021

Timeline

Brand Media Manager

The Home Depot
01.2024 - Current

Media Manager

Veritone One
05.2021 - 01.2024

Media Planner

Ad Results Media
05.2019 - 05.2021

Jr. Media Buyer

Malone Media Group
05.2016 - 05.2019

Media Coordinator

MMI Agency
10.2013 - 07.2015

Bachelor of Arts - Communications (Advertising)

University of Houston

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