Maegan Haynes
Houston,TX
Summary
Dynamic Media and Marketing Manager with over 10 years of experience leading national podcast, audio, and cross-channel campaigns that drive significant growth. Expertise in direct response, customer acquisition, and comprehensive media strategy across diverse platforms, including podcasts, OTT/CTV, programmatic display, demand generation, affiliate marketing, and social media achieving substantial revenue and engagement increases for retail, sports, healthcare, and consumer brands. Committed to delivering innovative solutions that enhance brand visibility and performance in competitive markets.
Overview
12
12
years of professional experience
Work History
Brand Media Manager
The Home Depot
01.2024 - Current
- Lead omnichannel campaigns (podcast, TV, radio, OTT/CTV, programmatic display, affiliate, organic social )generating 30% YoY revenue growth and 50% increase in site traffic.
- Own strategy and execution of offline and digital DR campaigns, with a focus on performance KPIs and customer acquisition while manage multimillion-dollar budgets, and ensure delivery of high-quality campaign outcomes.
- Collaborate with analytics and brand teams to build actionable insights, translating performance data into strategy refinements.
- Awarded Home Depot Leadership Award (2025) and 3x Homer Award Winner (2024–25) for exceeding campaign goals.
Media Manager
Veritone One
05.2021 - 01.2024
- Owned podcast and streaming audio buying for national consumer and sports betting, beauty and healthcare brands.
- Improved engagement by 25% through optimized publisher selection and frequency capping.
- Partnered with advertiser teams to optimize ad copy and reads, improving conversion performance.
- Recognized with Top Negotiator Award (2022) for securing cost-efficient rates.
Media Planner
Ad Results Media
05.2019 - 05.2021
- Planned and executed podcast, radio, and digital buys for DTC brands, ensuring performance and awareness goals were met.
- Collaborated with agency partners and brand stakeholders to ensure alignment with performance and awareness KPIs.
- Delivered detailed wrap reports on incrementality, reach efficiency, and ROI to stakeholders.
Jr. Media Buyer
Malone Media Group
05.2016 - 05.2019
- Negotiated traditional TV/radio buys and improved campaign pacing accuracy across regional accounts.
- Maintained accuracy in spot delivery to ensure • effective campaign execution.
- Conducted weekly pacing reviews to optimize campaign performance acrossregional accounts.
Media Coordinator
MMI Agency
10.2013 - 07.2015
- Supported integrated campaigns (healthcare, retail) including event and traditional media activations.
- Maintained accurate timelines and ensured timely creative delivery for all campaigns.
Education
B.A. - Communications, Advertising
University of Houston
01.2014
Skills
- Customer Acquisition & Growth Marketing
- Cross-Channel Strategy: Programmatic, OTT/CTV, Display, Affiliate, Social
- Podcast & Audio Advertising (Direct Response & Brand)
- Campaign Optimization & Data Analysis (CPA, CAC, ROI, Lift Studies)
- Publisher & Vendor Relationship Management
- Budget Management & Media Negotiation
- Analytics: Google Analytics, Tableau, SQL
Awards
Home Depot Leadership Award (2025), 3x Home Depot Homer Award (2024–25), Veritone One Top Negotiator Award (2022), Ad Results “4G” Award Winner (2021)
Timeline
Brand Media Manager
The Home Depot
01.2024 - Current
Media Manager
Veritone One
05.2021 - 01.2024
Media Planner
Ad Results Media
05.2019 - 05.2021
Jr. Media Buyer
Malone Media Group
05.2016 - 05.2019
Media Coordinator
MMI Agency
10.2013 - 07.2015
B.A. - Communications, Advertising
University of Houston