Summary
Overview
Work History
Education
Skills
Awards
Quote
Software
Timeline
BusinessAnalyst
MAEGAN HAYNES

MAEGAN HAYNES

Houston,TX

Summary

Strategic and results driven Brand Media Manager with 10+ years of experience executing integrated, omnichannel campaigns and managing high-value corporate sponsorships and client relationship management across sports, retail, and consumer brands. Proven ability to align contractual assets with business goals, deliver high-impact recaps, and manage cross-functional teams. Skilled at aligning brand objectives with partnership assets to maximize engagement and return on investment. Passionate about delivering results with integrity and strategic vision.

Overview

12
12
years of professional experience

Work History

Brand Media Manager

The Home Depot
01.2024 - Current
  • Managed multi-channel media campaigns aligned with national partnership strategies, driving a 30% revenue increase and 50% lift in web traffic.
  • Led budget planning and vendor coordination to execute campaigns across TV, radio, podcast, and digital.
  • Coordinated with internal stakeholders and partners to ensure campaign fulfillment, alignment with KPIs, and reporting of performance metrics.
  • Delivered campaign wrap-ups showcasing strategic alignment, media impact, and ROI for partner relationships.

Media Manager, Sports & Consumer Brands

Veritone One
05.2021 - 01.2024
  • Directed integrated campaign execution for a major sports betting client, increasing engagement by 25%.
  • Supervised teams and coordinated fulfillment of sponsorship activations including audio, digital, and event placements.
  • Created proof-of-performance reporting and recaps to guide partner renewals and strategic decisions.
  • Facilitated cross-functional communication and policy-setting for smooth execution of partnership elements.

Integrated Media Planner

Ad Results Media
05.2019 - 05.2021
  • Supported execution of contracted sponsorship deliverables across audio, radio, and digital platforms.
  • Worked directly with brand stakeholders to align campaign messaging with contractual goals.
  • Created regular performance updates and end-of-campaign reports showcasing fulfillment and outcomes.

Jr. Media Buyer

Malone Media Group
05.2016 - 05.2019
  • Negotiated and executed offline media buys across TV, print, and radio in accordance with campaign contracts.
  • Monitored campaign delivery to ensure on-time and accurate fulfillment across regional markets.

Media Coordinator (Retail & Healthcare Accounts)

10.2013 - 07.2015
  • Coordinated execution of integrated media campaigns for healthcare and retail clients.
  • Liaised with internal teams and external vendors to manage timelines, event activations, and printed collateral.

Education

Bachelor of Arts - Communications (Advertising)

University of Houston
Houston, TX
05.2014

Skills

  • Sponsorship Strategy Development
  • Brand Awareness
  • Corporate Partnership Management
  • Budget & Campaign Management
  • Contract Fulfillment & Recaps
  • Cross-functional Collaboration
  • Media Planning & Buying
  • Microsoft Office (Excel, Word, Outlook)
  • Marketing and Brand Strategy

Awards

  • Veritone One Top Negotiator Award, 2022
  • Home Depot Leadership Award, 2025
  • 3X Home Depot Homer Award Winner, 2024-2025
  • 4G Ad Results Winner, 2021

Quote

Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel

Software

Strata Media Buying

Salesforce

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

Canva & Figma

Google Analytics

Tableau

Google Ads and Google Display Network

Asana & Trello

Excel & Google Sheets

Timeline

Brand Media Manager

The Home Depot
01.2024 - Current

Media Manager, Sports & Consumer Brands

Veritone One
05.2021 - 01.2024

Integrated Media Planner

Ad Results Media
05.2019 - 05.2021

Jr. Media Buyer

Malone Media Group
05.2016 - 05.2019

Media Coordinator (Retail & Healthcare Accounts)

10.2013 - 07.2015

Bachelor of Arts - Communications (Advertising)

University of Houston

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