Maeve McCarthy

ASSISTANT DIRECTOR OF MARKETING AND PROMOTIONS | May 2023 - Present

Primary Sports Contact: Volleyball, Sprint Football, Wrestling 

• Create digital content for Navy Athletics and sport-specific Instagram, Twitter, and Facebook accounts
• Host themed games, group nights, and clinics to increase fan engagement and build connections with the local community
• Lead in-venue promotions and sponsorship activations at Football, Basketball, and Men's Lacrosse games
• Manage all marketing aspects of Navy's "Kidshipmen Club," including communication, event planning, and social media for 380+ members

MARKETING ASSISTANT | July 2022 - May 2023

MARKETING ASSOCIATE | Aug. 2021 - May 2022

Primary Sports Contact: Women’s Soccer, Women's Basketball, Women's Lacrosse

• Created marketing plans after extensive research and collaboration with various departments and outside organizations
• Produced and oversaw in-game elements, directed sponsorship activations, and wrote scripts and timing sheets
• Managed the budget for giveaways and designed promotional items
• Increased average per-game attendance by 13% (791 to 893) at Colorado Soccer
• Recorded the highest single-game ticket revenue in CU Soccer history ($27,913)
• Oversaw internship program, planned internship meetings with guest speakers from other departments, mentored and taught relevant skills to interns

LEAD ATHLETICS MARKETING REPRESENTATIVE | Sept. 2017 - May 2021

NACMA Marketing Team of the Year (2020)

Primary Sports Contact: Gymnastics Oct. 2019 - May 2021

• Assisted with coordination and execution of game day activities, hospitality, and implementation of sponsor promotions with Maryland Athletics
• Initiated communication and created relationships with fan groups
• Oversaw marketing interns at meets
• Wrote scripts and timing sheets in accordance with television stream times
• Adapted marketing strategies with the announcement of fan attendance allowed at games

MARKETING INTERN | Dec. 2019 - Feb. 2020

College Park, MD

• Engaged Maryland basketball fans with Big Ten Network promotional items
• Participated in regular conference calls with interns from every Big Ten school

University of Maryland Honors College - Bachelor of Arts 2021