Results-driven sales and marketing leader with expertise in sales strategy development and customer engagement. Delivering impactful marketing campaigns that foster strong client relationships and drive revenue growth. Successfully guide clients from concept to completion, generating significant sales.
Overview
28
28
years of professional experience
Work History
Sales, Marketing, and Design
Bluefive - Independent Contractor
Roseburg, OR
01.2017 - Current
Generated over $1 million in sales for both 2021 and 2023.
Secured sales for Ameribuilt's and National Steel's largest buildings to date.
Developed and implemented targeted marketing and sales strategies with leadership team, enhancing client engagement.
Guided clients from concept to completion, ensuring superior customer service and strong client relationships.
Coordinated delivery of building components from manufacturers to clients, ensuring timely fulfillment and enhancing client satisfaction.
Specialize in designing and selling cold-formed and rigid steel structures for various applications, including corporate buildings, garages, barns, shops, and custom homes.
Teacher
ACSD, PHCC, and Roseburg District 4
Middlebury and Roseburg, VT and OR
01.2008 - Current
Guided middle and high school students as a one-on-one tutor, helping them overcome educational challenges and achieve their academic goals.
Executed teaching assignments across diverse subjects, fostering student engagement and understanding, improving academic performance for varying levels.
Facilitated classroom instruction in special education, alternative education, and mainstream settings to support diverse learning needs..
Developed curriculum plans for STEAM projects, enriching K-12 students' learning experiences through hands-on activities.
Designed curriculum for fabricating chess sets using metal lathes, CNC machines, and Haas equipment, enhancing hands-on learning.
Designed a recycled plastic community arch sculpture project addressing the Gulf oil spill.
Collaborated with 4th graders to design and build a 40-foot half-scale shipwreck, strengthening creative problem-solving skills showcased at portfolio night.
Director of Marketing
Vermont Organic Fiber Company
Middlebury, VT
01.2006 - 01.2008
Developed and executed marketing and sales strategy for international organic wool supply company, enhancing market positioning.
Collaborated with leadership to achieve 100% sales growth within one year.
Enhanced o-wool brand through collaboration with clients such as Patagonia, IBEX, REI, Barney’s of New York, and J Crew.
Created and oversaw tradeshow booths for five international trade shows, boosting brand visibility and engagement.
Director of Development and Marketing
Lake Champlain Maritime Museum
Vergennes, VT
01.2005 - 01.2006
Collaborated with Executive Director and Board of Directors to secure $1.5 million annually in fundraising efforts, strengthening financial sustainability.
Directed development, marketing, and public relations strategy, raising visibility and engagement for regional maritime museum.
Redesigned brand and identity for museum, enhancing visibility and community engagement.
Led five-member marketing and development team, fostering collaboration and achieving successful project outcomes.
Director of Development and Marketing
Special Olympics Vermont
Williston, VT
01.2002 - 01.2005
Directed development, marketing, and public relations strategy for statewide sports organization, increasing visibility and engagement.
Collaborated with President and Board of Directors on revenue strategy, resulting in $700,000 in annual revenue.
Cultivated partnerships with three contributors at $25K and two sponsors at $10K, enhancing funding base.
Coordinated team efforts for Penguin Plunge, resulting in record fundraising achievement.
Led team in executing fundraising events, contributing to overall initiative success.
Developed a new communications strategy gaining national recognition
Director of Marketing
Otter Creek Brewing Inc.
Middlebury, VT
12.1997 - 01.2001
Increased beer sales by over 133% in four years through targeted sales and marketing efforts.
Developed annual marketing plan and budget, driving brewery growth through targeted sales campaigns.
Designed and implemented quarterly marketing programs with media and corporate sponsors to enhance brand visibility.
Coordinated 15-20 promotional events annually to enhance consumer engagement and boost brand awareness.
Developed consumer sweepstakes and managed distributor rollouts across Otter Creek’s 13-state region to maximize market reach.
Education
Licensure in Art Education - K-12
Castleton State College
Castleton, VT
06-2009
Summer Institute in Graphic Design -
Maine College of Art
Portland, ME
07-1993
Design Program -
Eastern Michigan State
Ypsilanti, MI
07-1992
Bachelor of Fine Arts (BFA) - Graphic Design
Oregon State University
Corvallis, OR
06-1992
Skills
Marketing campaign execution
Sales forecasting
Sales performance analysis
Product launch management
Market research
Brand development
Design strategy
Customer relations
Community Service
Board Member for the Patricia Hannaford Career Center (PAHCC)
Visual Communications Advisory Committee member for HCC
Member of the Vermont Public Relations Group
Special Olympics National Public Relations and Education Committee
Middlebury Union High School JV and Varsity Baseball Coach
Middlebury Union Middle School Soccer Coach
Member of the Middlebury Amateur Hockey Association Board of Directors
Middlebury Business Association (MBA) Board of Directors
Coaching Baseball, Hockey and Soccer for young children in Middlebury
Involvement with Middlebury Youth Center Planning
Executive Committee Member, Addison County Regional Marketing
Vice Chair of the Board of Trustees Middlebury UCC
UCC Stewardship Committee Member
Professional Highlights
Visionary leader in brand development and multi-pronged marketing concepts
Innovative win-win approach to advertising, sales, and customer service
34 years of experience designing compelling communication tools
Extensive knowledge creating and maintaining effective promotional campaigns
Creatively working with companies to build strategic partnerships for growth