Magda Jimenez

•Responsible for developing and implementing Valero's internal and external communications strategies across all channels., aligning with brand tone, campaign objectives, and stakeholder priorities across energy, philanthropy, and community engagement.

•Monitor and report on social media trends, audience sentiment, and platform performance to uncover actionable insights that shape future campaigns and inform leadership

• Conceptualize, write, and edit digital content, including social posts, video scripts, newsletters, executive messaging, and long-form stories for internal and external audiences.

• Collaborate with internal business units, agency partners, and designers to develop creative concepts and drive integrated digital campaigns

• Serve as the Digital Reputation Management (DRM) lead, proactively identifying opportunities and flagging risks across platforms to uphold brand integrity.

Directs content creation team on global content shoots, capturing high-quality assets, including images and videos of people and community initiatives, enhancing the company's storytelling and engagement efforts

• Responsible for the strategic planning and tactical execution of new marketing programs expanding brand awareness of the philanthropic pillar
• Created and executed integrated marketing plans aligning with the brand's objectives, ensuring cohesive consumer-centric campaigns
• Worked closely with operations teams to optimize campaign processes and enhance the overall consumer experience
• Coordinated projects with cross-functional teams leveraging research to identify emerging trends and improvement opportunities
• Aligned with Community Experience team and business unit owners during project execution to ensure adherence to project goals, budget, and alignment with business needs

• Supported the development and implementation of PR strategy and campaign plans by researching PR/digital trends, contributing to ideation sessions, and writing media materials
• Managed and supported hyper-local events and collaborated with Marketing, Restaurant Operations, and Retail departments on event promotion and execution to maximize sales
• Implemented influencer marketing campaigns into Whataburger's PR strategy, amplifying exposure and publicity efforts

• Built and developed social media presence across Facebook, Instagram, X (Twitter) and LinkedIn; created strategies to increase engagement by building content based on end-user needs
• Hired and managed marketing and customer service teams and executed market research, competitor analysis, customer service and retention monitoring processes and initiatives
• Executed the company's business marketing plan and achieved key milestones and revenue targets; developed in-depth knowledge of all competitive product offerings and tailored product strategy; supplied senior management team with up-to-date competitive intelligence; defined product attributes and differentiators

• Responsible for social strategy, content ideation and implementation
• Developed company and customer stories by crafting and reviewing press releases, case studies, white papers and e-books
• Acted as marketing liaison to global partners to define and create solutions for an enhanced customer experience
• Collaborated cross-functionally to draft a weekly company newsletter detailing marketing initiatives and other organizational information