Summary
Overview
Work History
Education
Skills
Timeline
Generic

Maggie Basta

Westlake

Summary

Dynamic National Sales Manager with a track record of exceeding sales goals and driving revenue growth for over 15 years. Expertise in strategic sales planning and team leadership that enhances market presence. Committed to developing high-performance teams that deliver outstanding results. Proven success in creating a collaborative and empowering work environment.

Overview

13
13
years of professional experience

Work History

National Sales Manager

Zephyr Solutions LLC
01.2024 - Current
  • Built and manage a $12–15M annual revenue portfolio through strategic client acquisition and account expansion.
  • Expanded market presence nationally by identifying untapped opportunities and aggressively pursuing high-value accounts.
  • Strengthened long-term partnerships, delivering tailored solutions that positioned Zephyr as a preferred vendor.
  • Connected the dots across markets, channels, and client needs, creating growth strategies that consistently exceeded sales targets.
  • Directed sales strategy with a hunter’s mentality, blending bold prospecting with consultative selling to maximize profitability.

Sales Manager

Edelman Plumbing
04.2019 - 10.2023
  • Increased branch revenue from $5M to $8M annually, averaging ~25% growth by securing large builder and designer accounts.
  • Coached and mentored sales team members, improving selling skills, cross-selling techniques, and high-margin performance.
  • Expanded key accounts from $650K to over $1million leveraging consultative sales strategies and exceptional service delivery and cross selling.
  • Launched innovative initiatives, including an “influencer program” and interactive showroom experiences, to boost engagement and drive product adoption.
  • Collaborated cross-functionally with eCommerce, purchasing, marketing, warehouse, and merchandising teams to optimize sales effectiveness.
  • Represented company at industry shows and vendor trainings, hosting CEU sessions to educate clients and reinforce brand value.

Inside Sales Representative

Edelman Plumbing
08.2015 - 03.2019
  • Generated $1M+ in annual revenue by managing a diverse portfolio of residential and commercial design clients.
  • Partnered with designers, architects, and builders to deliver tailored product solutions, strengthening relationships and repeat business.
  • Delivered high-margin sales through cross-selling strategies and deep product knowledge.
  • Drove showroom engagement by creating elevated client experiences that translated into stronger conversion rates.

ESL Teacher

Cleveland State University
08.2013 - 08.2015
  • Developed and implemented engaging lesson plans tailored to diverse learning styles and proficiency levels.
  • Fostered a supportive classroom environment that encouraged student participation and confidence in language acquisition.
  • Utilized various assessment tools to evaluate student progress and adapt instruction accordingly.
  • Collaborated with colleagues to design interdisciplinary projects enhancing language skills across subjects.

ESL Teacher

Avalon English Schools
08.2012 - 08.2013

Education

Bachelor of Arts - Communications

John Carroll University
Cleveland, OH
05.2008

Skills

  • New Business Development
  • Relationship building and management
  • Business growth and retention
  • Sales strategies
  • Account retention
  • Revenue generation
  • Sales leadership
  • Market development
  • Cross-functional collaboration
  • Contract negotiations
  • Sales targeting
  • Staff training and development

Timeline

National Sales Manager

Zephyr Solutions LLC
01.2024 - Current

Sales Manager

Edelman Plumbing
04.2019 - 10.2023

Inside Sales Representative

Edelman Plumbing
08.2015 - 03.2019

ESL Teacher

Cleveland State University
08.2013 - 08.2015

ESL Teacher

Avalon English Schools
08.2012 - 08.2013

Bachelor of Arts - Communications

John Carroll University

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