Summary
Overview
Work History
Education
Skills
Software
Timeline
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Maggie Casey

Warwick,RI

Summary

Strategic Marketing Program Manager possessing outstanding communication, time management and multitasking abilities. Offering 15 year background developing and implementing comprehensive marketing strategies for company's growth. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

13
13
years of professional experience

Work History

Marketing Program Manager

LGC Clinical Diagnostics
01.2021 - 04.2024
  • Developed, implemented, and managed tactical marketing campaigns for Somatic Cancer and Genomic Health product lines, achieving sales, profit, and brand awareness goals.
  • Increased brand awareness and optimized with multi-channel targeted marketing campaigns, resulting in a 5% increase in engagement on Linkedin and 18% growth in organic traffic year to date.
  • Successfully launched 25 new products with comprehensive go-to-market strategies that drove initial interest and adoption rates.
  • Enhanced lead generation through targeted email campaigns, personalized customer journeys and social media advertising by strategically increasing touchpoints and implementing nurturing campaigns.
  • Formulated comprehensive paid media strategies, and leveraged advanced analytics to optimize performance and maximize ROI across digital advertising platforms.
  • Led and facilitated weekly meetings with product management and sales teams to review all projects in progress, ensuring accountability and effective strategy implementation through the introduction and adoption of Asana.
  • Collaborated with cross-functional teams to develop cohesive event plans, engaging collateral, and unique booth designs within allocated budgets and timelines.
  • Generated leads and converted prospects into customers through strategic marketing at industry trade shows and conferences.
  • Maximized ROI for 5 annual events by efficiently managing budgets and resources.
  • Managed logistics for multi-day conferences, including venue coordination, speaking engagements, accommodations, transportation, and catering.
  • Strengthened brand identity with eye-catching visuals for website, advertisements, and promotional materials.
    Enhanced user experience by collaborating on website redesign with web developers.
  • Streamlined internal communication processes to foster cross-functional collaboration in marketing initiatives.
  • Enhanced customer engagement through the creation of compelling content for various channels.
  • Optimized email campaigns to increase open and click-through rates.

Content & Campaign Manager

Schneider Electric
05.2018 - 08.2020
  • Managed end-to-end development of content and campaigns, from creative brief authoring through to publication.
  • Executed comprehensive paid and organic social media strategies, refining messaging across digital and offline channels based on consumer feedback and analytics to optimize engagement.
  • Facilitated cross-functional collaboration with IoT & Digital Transformation teams, strategic partners, and creative agencies to ensure seamless execution.
  • Translated strategic inputs into actionable creative briefs, guiding asset and presentation development.
  • Oversaw project timelines, budgets, and team tasks for producing 4 whitepapers, 4 eGuides, 8 blogs, and approximately 25 sets of social media assets annually.
  • Supported thought leadership initiatives through securing speaking engagements, leading executive presentation development, and providing pre-engagement briefings.
  • Managed marketing budgets and drove process improvements for enhanced operational efficiency.

Global Philanthropy & Social Impact Manager

Hasbro, Inc.
08.2011 - 04.2018
  • Provided leadership and direction for strategic programs, events, and product donations, significantly enhancing branding and public awareness.
  • Managed a global budget for merchandise donations valued at $8.5 million, ensuring efficient allocation and impactful contributions.
  • Led multiple projects from inception to successful conclusion, including special events, programs, social media campaigns, and executive presentations. Managed project scope, impact assessment, risk evaluation, product selection, program calendars, and ROI evaluation.
  • Achieved millions in savings by implementing innovative solutions for excess inventory disposal, demonstrating strong cost management and efficiency.
  • Spearheaded the design and delivery of successful programs such as PlayRelief, Toys for Tots, One Million Toy Campaign, and company-sponsored events, enhancing brand visibility and community engagement.
  • Facilitated over 100 annual volunteer events with 90% employee participation, overseeing event design, communication strategies, and incentive development.
  • Supported 43 global offices by introducing customized toolkits to assist in philanthropic efforts, adapting to diverse cultural and business environments.
  • Proactively identified opportunities for process improvements, enhancing efficiency, productivity, and collaboration across teams.
  • Partnered with internal and external stakeholders including Global Supply Chain, Brand Publicity, E-Commerce Logistics, and manufacturing and warehousing facilities in the U.S., Hong Kong, and Germany to achieve project goals.
  • Developed and delivered weekly progress reports to team members and provided quarterly updates to C-suite management, offering insights and recommendations for new initiatives.
  • Actively contributed as a member of the Association of Corporate Citizenship Professionals (ACCP) and served on the inaugural team of the National Disaster Recovery Council.
  • Led new hire orientation, "Hello Hasbro," since August 2007, ensuring a seamless onboarding experience and fostering a positive company culture from the outset.

Education

Bachelor of Arts - Business Communications

Marymount Manhattan College
New York, NY
05.2003

Skills

CRM Management

Product marketing

Marketing Analytics

Influencer Marketing

Campaign Management

Relationship Building

Digital Marketing

Strategic Planning

Social Media Strategy

Social Media Marketing

Marketing Plan Development

Content Development

Software

Hubspot

Salesforce

Asana

Canva

Timeline

Marketing Program Manager

LGC Clinical Diagnostics
01.2021 - 04.2024

Content & Campaign Manager

Schneider Electric
05.2018 - 08.2020

Global Philanthropy & Social Impact Manager

Hasbro, Inc.
08.2011 - 04.2018

Bachelor of Arts - Business Communications

Marymount Manhattan College

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Maggie Casey