Maggie Cross

DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT

BAYA BAR - Acai Shop

New York, NY

03.2020 - Current

Created and implemented a complete brand identity, including design for packaging, menus, merchandise, and promotional materials.
Designed and developed a corporate website and digital ecosystem for 29 locations.
Generated 74.7M TikTok views and 67K followers in 9 months; built an Instagram following to 40.4K followers.
Managed 60+ social media accounts across platforms, identifying ASMR and aesthetic product videos as the highest-performing content.
Developed and executed the National Smoothie Day campaign, resulting in a 100% year-over-year sales increase, with $67,137 in single-day revenue.
Created the 'Baya Bash' Meta ad campaign, generating a 37.95% sales increase, with $77,569 in single-day revenue (113.46% YoY growth).
Managed delivery platform marketing strategy resulting in $2.2M in Uber Eats sales (19% YoY growth), and a 31.38% DoorDash sales increase.
Led grassroots marketing campaigns, resulting in a 30% increase in customer traffic within six months.
Created a comprehensive marketing resource hub with AI-powered support for 65 franchise owners.
Developed and implemented a 2-year marketing calendar with automated alerts for upcoming promotions and inventory needs.
Trained 65 franchisees and 230 team members on marketing execution and operational standards.
Negotiated and managed media sponsorships to maximize exposure within limited budget constraints.
Ensured marketing campaign feasibility by integrating operational knowledge across 29 locations.
Developed operations manuals and employee handbooks that reinforced brand messaging and standards.
Created training programs and videos for new staff, aligning operations with marketing initiatives.
Built inventory management systems to support promotional calendars and seasonal marketing campaigns.
Coordinated equipment procurement and store setup for new locations to maintain brand consistency.
Oversaw delivery platform integrations to maximize the effectiveness of digital marketing efforts.
Implemented customer loyalty programs that increased repeat business.
Planned advertising campaigns for online, print and other mediums.