Maggie Dean

• Managed end-to-end execution of online marketing campaigns and launches, ensuring projects met deadlines while maintaining conversion goals, audience experience, and the brand's aesthetic quality.
• Implemented automations and workflows, project management, and analytics tools (HubSpot, Ontraport, Google Analytics, Asana) to streamline execution, reporting, and project efficiency.
• Collaborated across departments (design, content, media, copywriting, web development, event moderation, sales) to produce high-quality creative assets and ensure smooth project execution.
• Developed marketing strategies across email, social media, ads, SEO, and content marketing) to drive growth and engagement.
• Tracked and analyzed campaign performance metrics (CTR, conversion rates), leveraging A/B testing, audience segmentation, and deliverability best practices for improved results.
• Managed the staff copywriters, providing guidance and coaching on removing roadblocks and workload management to ensure meeting deadlines and producing effective copy within the brand voice.

Key achievements:

• Improved email open rates by 7% and click-through rates by 4% through strategic subject line testing and audience segmentation (on a list of 35,000).
• Collaborated with designers and developers to A/B test landing page opt-in rates, improving conversion rates by 10%.
• Managed complex annual launches with revenue exceeding $1M each time, over a 3-4 week period.
• Led an integrated campaign that boosted the email list by 23% and increased brand awareness among target audiences.

• iDiz Incorporated: Conducted credit union client interviews for research and wrote 12 articles targeting 2 internal member audiences increasing customer engagement by 25% over 12 months
• Ranch Road Fabrication: Researched competitor analysis and local SEO, rewrote About and Services page growing organic traffic by 50% in 12 months
• Ugly Apple Cafe: Wrote pop-up copy announcing new product release increasing sales and engagement

• Exceeded retention goal of 80% (90%), new business written $1M ($1.5M), profitability and marketing goals
• Created and executed marketing plans for growth in 5 different states

• Grew new business from $0 to $5M in 4 years
• Developed and implemented marketing plans and strategies growing the region to a $20M book of business