MAGGIE FITZGERALD
WASHINGTON,D.C.
Summary
Persistent leader eager to move the needle both internally and externally for organizations. Skilled in adapting the traditional political campaign model and using it to help companies and organizations better tell their story at the local level, usually to help drive awareness or reputation.
Overview
11
11
years of professional experience
Work History
Executive Vice President
Targeted Victory
03.2022 - Current
- Joined Targeted Victory’s firm wide Leadership Team, group that meets monthly to help share information, set goals for firm and share information with other practices within Targeted Victory
- Leads internal and external marketing strategy for firm
- Responsible for close to 1/6 of practice's annual revenue
- Promoted as youngest and first woman to EVP in Public Affairs practice.
Vice President
Targeted Victory
01.2021 - 01.2022
- Took on sales role for Public Affairs practice and continued to serve as sales lead for some of firm and practices largest accounts
- Manages team of over 14 people, doing weekly check-ins, giving them opportunities for growth, and helping identify pain points across fast growing firm.
Managing Director
Targeted Victory
01.2020 - 01.2021
- Leads Public Affairs practice’s network of over 1,000 field teams and operatives that firm partners with to execute advocacy campaigns on across country.
- Served as account lead for one of firm’s largest and long-running corporate clients (Fortune 100 company), producing consistent results for client and ultimately growing account year over year to multiple million dollar account.
Director
Targeted Victory
01.2019 - 01.2020
- Joined Public Affairs team to help on local activations for grassroots activity for corporate, trade association, and non-profit clients
- Lead client activity related towards advocacy campaigns, local activations, and digital advertising plans.
Regional Political Director
National Association of REALTORS
11.2016 - 12.2018
- Face of NAR Government Affairs in AZ, FL, IN, MI, NM, OH, UT, WI, covering 300,000 members and over 100 congressional districts and senate seats
- Manages regional government affairs program on federal level of grassroots member organization
- Relationship building between association members and members of congress
- Conducting member education programs on legislative and regulatory issues in DC, state and local associations
- Knowledge of all candidate bios, voting trends & statistics in 100+ federal races
- Development of bipartisan direct mail, social media & live event campaigns to support pro-real estate candidates.
REALTORS PAC Disbursement Manager
National Association of REALTORS
10.2014 - 11.2016
- Managed President's Circle Program, bipartisan direct giver program that provides additional $4M per cycle to pro-REALTOR candidates in addition to PAC receipts
- Managed Congressional Event Program, which provides additional $500k per cycle to pro-REALTOR candidates from industry lobbyists
- Coordinated $3M opportunity race direct mail program from P.A.F (corporate) account to REALTORS that generates over 1 million advocacy pieces of customized direct mail per election cycle
REALTORS PAC Disbursement Representative
National Association of REALTORS
10.2013 - 10.2014
- Approved, coordinated, and tracked distribution of nearly $5M in PAC contributions to federal candidates, National Political Committees and Leadership PACs
- Maintained accurate record keeping ensuring compliance with FEC's strict standards
- Created and distributed all mass communications to over 2,000 of most politically involved REALTORS in President's Circle program
REALTORS PAC Services and Budget Coordinator
National Association of REALTORS
10.2012 - 10.2013
- Managed PAC disbursements process and assisted NAR Finance Department with compliance
- Assisted two departments with compiling department operational budgets.
Education
Bachelor of Arts - Political Management
George Washington University, School of Political Management
Washington06.2020
Bachelor of Arts in Political Science -
The University of Georgia, School of Public And International Affairs
Athens, GA05.2012
Timeline
Executive Vice President
Targeted Victory
03.2022 - Current
Vice President
Targeted Victory
01.2021 - 01.2022
Managing Director
Targeted Victory
01.2020 - 01.2021
Director
Targeted Victory
01.2019 - 01.2020
Regional Political Director
National Association of REALTORS
11.2016 - 12.2018
REALTORS PAC Disbursement Manager
National Association of REALTORS
10.2014 - 11.2016
REALTORS PAC Disbursement Representative
National Association of REALTORS
10.2013 - 10.2014
REALTORS PAC Services and Budget Coordinator
National Association of REALTORS
10.2012 - 10.2013
Bachelor of Arts - Political Management
George Washington University, School of Political Management
Bachelor of Arts in Political Science -
The University of Georgia, School of Public And International Affairs