Maggie Henderson
Canfield,OH
Summary
Mission-driven storyteller with nearly 20 years of experience crafting impactful messaging, leading communication campaigns, and supporting senior leadership across higher education, government, labor, and non-profits.
Overview
19
19
years of professional experience
Work History
External Communications Manager
Public Company Accounting Oversight Board
11.2023 - Current
- Manage and support executive communications campaigns and media strategies for the chair and Board Members to elevate their profiles and advance the organization's initiatives.
- Research, write, and edit speeches, presentations, and social media content for the chair.
- Create and deliver more than 25 yearly communications campaigns that advance policy and elevate the PCAOB's voice and influence across relevant sectors.
- Oversaw the creation of content for various platforms, including press releases, newsletters, and social media channels.
- Trained staff on effective communication practices, promoting consistency in messaging across departments.
- Create and maintain the PCAOB's brand and style guides.
Strategic Communications Officer
Public Library of Youngstown and Mahoning County
08.2021 - 11.2023
- Created and delivered more than 100 communication campaigns to promote the library's standing in the community and with elected officials.
- Crafted press releases and promotional materials to effectively communicate library events and services.
- Managed social media platforms, increasing follower engagement through targeted content creation.
- Served as spokesperson to the media, elected officials, Board of Trustees, and the public.
- Developed and implemented the crisis communications plan to inform stakeholders and protect the library's reputation.
- Managed the CEO's special projects, including board relations, governance, and policy initiatives.
- Trained and mentored junior staff on best practices in communications and community relations.
- Oversaw the production of newsletters, enhancing information dissemination among patrons and stakeholders.
- Led strategic planning sessions for marketing campaigns, improving overall outreach effectiveness and resource allocation.
Director of Speechwriting
American University
01.2020 - 08.2021
- Advised the president on executive communication strategies throughout the height of the COVID-19 pandemic.
- Crafted a wide variety of communications, including speeches, press statements, more than 60 weekly messages to the university community during the pandemic, donor messaging and correspondence, and narratives that informed stakeholders of the president's and the university's goals.
- Managed high-profile initiatives for the president, including Board of Trustees communications, donor requests, and institutional branding projects.
Senior Editorial and Speechwriter
AFL-CIO
08.2018 - 01.2020
- Provided strategic communications support to the three executive officers for more than 125 major speeches, press statements, op-eds, columns, video scripts, and other key messages, often on extremely tight deadlines.
- Crafted a wide array of compelling and easily digestible email and web copy on deadline that educated, inspired, and moved audiences to take action by contacting elected officials and/or signing petitions.
- Developed evaluation strategies and assessed the effectiveness of officers' communications.
- Conceptualized and wrote a variety of advocacy and policy materials for print and online use with effective calls to action.
Executive Speechwriter/Executive Project Manager
University of Pittsburgh
06.2017 - 08.2018
- Provided strategic communications advice for the chancellor and senior leadership.
- Led and developed a variety of executive communications, including more than 100 speeches, presentations, press statements, donor communications, and Board of Trustees communications.
- Maintained executive message maps, talking points, and key facts, driving consistency across leadership communications.
Chief Speechwriter & Communications Advisor
U.S. Senator Barbara Boxer
07.2015 - 01.2017
- Advised Senator Boxer on communications and political strategies in the two years leading up to her retirement, encapsulating the narrative of her 24-year career in the Senate.
- Responsible for remarks, op-eds, press releases, media statements, social media posts, and correspondence.
- Crafted compelling press releases and speeches to effectively convey Senator Boxer's policy positions and priorities.
- Coordinated media outreach efforts, building relationships with journalists to secure coverage on critical issues.
- Managed social media campaigns, increasing audience engagement through targeted messaging and content strategies.
Speechwriter & Deputy Press Secretary
U.S. Senator Sherrod Brown
12.2011 - 01.2015
- Developed a wide range of communications in the Senator's unique voice, including major policy speeches, press conference talking points, correspondence, newsletters, social media content, and video scripts for the senator on his 2012 reelection campaign and in his official Senate office.
- Research and identified story ideas and pitched them to local, state, and national reporters to advance the Senator's priorities.
- Developed and maintained relationships with reporters and bookers at national media outlets to place the Senator on TV and radio.
- Coordinated press events, including briefings and interviews, to promote senator's agenda effectively.
- Managed media inquiries, ensuring timely responses and accurate information dissemination.
- Drafted press releases, speeches, and op-eds aligned with legislative priorities and key initiatives.
- Developed and executed communication strategies to enhance public engagement and visibility.
- Cultivated relationships with journalists to foster positive media coverage and strategic partnerships.
Executive TV Producer
WKBN/WYTV
09.2006 - 09.2011
- Managed a cross-functional team of 34 reporters, producers, videographers, and editors, including setting goals, schedules, performance reviews, and resolving conflicts.
- Managed the editorial and video content for four daily newscasts.
- Oversaw daily operations, ensuring alignment with company objectives and adherence to industry standards.
- Collaborated with cross-functional teams to produce high-quality news content that met audience needs.
- Mentored junior staff, providing guidance on best practices in journalism and reporting techniques.
Education
B.A - History/Pre-Law
Grove City College
Grove City, PA01.2007
Skills
- Communication planning
- Creative direction
- Social media strategy
- Internal communications
- Crisis management
- Knowledgeable in Meltwater, Cision, and Hootsuite
- Media training
- Marketing communications
- Strategy development
- Media relations
Affiliations
National Speechwriters Association, 01/01/19, Present
Timeline
External Communications Manager
Public Company Accounting Oversight Board
11.2023 - Current
Strategic Communications Officer
Public Library of Youngstown and Mahoning County
08.2021 - 11.2023
Director of Speechwriting
American University
01.2020 - 08.2021
Senior Editorial and Speechwriter
AFL-CIO
08.2018 - 01.2020
Executive Speechwriter/Executive Project Manager
University of Pittsburgh
06.2017 - 08.2018
Chief Speechwriter & Communications Advisor
U.S. Senator Barbara Boxer
07.2015 - 01.2017
Speechwriter & Deputy Press Secretary
U.S. Senator Sherrod Brown
12.2011 - 01.2015
Executive TV Producer
WKBN/WYTV
09.2006 - 09.2011
B.A - History/Pre-Law
Grove City College
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