Maggie Huff
Joplin,MO
Summary
Marketing leader with over 10 years of experience building brands, driving revenue, guest engagement, and brand growth in casino and hospitality, leading entertainment, events, and promotional campaigns. Delivered record-breaking attendance, increased player loyalty, and measurable ROI through hands-on campaign planning, execution, and cross-functional collaboration.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
Buzz Creative Group LLC
La Motte, IA
04.2024 - Current
- Managed multiple high-value client accounts simultaneously, balancing priorities and expectations while delivering strategic marketing solutions, measurable results, and exceptional client satisfaction.
- Boosted ROI for casino accounts by 25% through tailored digital strategies, weekly performance insights, and cross-functional collaboration to launch integrated campaigns across email, paid ads, social, and web.
- Led high-volume promotional and loyalty email campaigns across multiple brands, leveraging advanced player segmentation to drive increased reactivation and engagement while delivering fully compliant content and significantly reducing compliance review time.
- Developed and launched new client websites and optimized promotional landing pages across multiple CMSs; partnered with UX/design to improve player funnels and conducted site audits to enhance conversion, performance, accessibility, and SEO readiness.
- Managed SEO strategies, optimizing event, restaurant, and entertainment pages to increase geo-targeted search visibility and organic traffic; coordinated with content teams to produce compliant, keyword-optimized blogs and promotional posts, driving top-3 rankings for high-intent local keywords across gaming and non-gaming amenities.
- Directed Google Ads strategy for casino clients with a combined budget of $2.5M/per month, generating 4:1+ ROAS while reducing CPC 20-30%, higher-quality leads, and revenue growth through targeted, compliant campaigns.
- Spearheaded full-funnel campaigns for casinos, crafting high-performing offers and creative that boosted guest visits by 20%, revenue by 10%, and CTR by 30%, while ensuring full compliance with advertising guidelines.
- Led multi-platform social media for casinos, creating content calendars and paid campaigns that boosted engagement by 45% and fully aligned with brand guidelines.
Marketing Manager
Kansas Crossing Casino
Pittsburg, KS
04.2023 - 04.2024
- Transformed Direct Mail program—redesigned campaigns, implemented data-driven targeting, creative development, proofing, and production—achieving 25% revenue growth on 75,000+ monthly mailings.
- Operated multiple mission-critical casino systems (MGT Suite, EBS, CMP, Bally, CoolSigns Manager, Showare) to execute daily promotions, update kiosks, manage player data, run slot tournaments, and support entertainment ticketing.
- Developed and executed daily, weekly, and monthly promotions utilizing player tracking and CRM data to tailor promotions and improve response rates – including writing rules, managing budgets, producing graphics, coordinating setup, and leading on-floor execution.
- Managed all social media channels (Facebook, Twitter, Instagram, Snapchat) and executed targeted email campaigns through Mailchimp and Salesforce to engage the player database.
- Produced and installed all on-property marketing collateral and managed creative/placement for print ads, billboards (digital & static), digital marketing, TV spots, and radio campaigns.
- Oversaw event logistics, budgets, vendor coordination, and compliance with gaming regulations – measuring promotion performance and adjusted strategies based on data and player feedback.
- Led and developed a cross-functional marketing and player development team, implementing SOPs and 24/7 staffing schedules to improve efficiency, reduce event setup time, and ensure consistent execution of promotions and guest service.
- Led cross-department collaboration across gaming, hospitality, security, and operations, serving as marketing lead to align strategy, branding, and regulatory compliance for seamless property-wide events and guest experiences.
- Managed end-to-end entertainment programming—including bookings, contract negotiation, budgets, artist hospitality, and production coordination—partnering with agencies and internal teams to deliver concerts that increased visitation and strengthened brand perception.
- Directed all paid advertising across digital, social, print, radio, and outdoor channels, overseeing creative development, placement, and brand consistency while optimizing media mix to maximize reach and revenue impact.
- Delivered executive marketing reporting and strategic planning support, including KPI and ROI analysis, annual budgeting, competitive insights, and full compliance with gaming regulations and audit standards.
Marketing Coordinator
Kansas Crossing Casino
Pittsburg, KS
01.2019 - 04.2024
- Transformed Direct Mail program—redesigned campaigns, implemented data-driven targeting, creative development, proofing, and production—achieving 25% revenue growth on 75,000+ monthly mailings.
- Operated multiple mission-critical casino systems (MGT Suite, EBS, CMP, Bally, CoolSigns Manager, Showare) to execute daily promotions, update kiosks, manage player data, run slot tournaments, and support entertainment ticketing.
- Developed and executed daily, weekly, and monthly promotions utilizing player tracking and CRM data to tailor promotions and improve response rates – including writing rules, managing budgets, producing graphics, coordinating setup, and leading on-floor execution.
- Managed all social media channels (Facebook, Twitter, Instagram, Snapchat) and executed targeted email campaigns through Mailchimp and Salesforce to engage the player database.
- Produced and installed all on-property marketing collateral and managed creative/placement for print ads, billboards (digital & static), digital marketing, TV spots, and radio campaigns.
- Oversaw event logistics, budgets, vendor coordination, and compliance with gaming regulations – measuring promotion performance and adjusted strategies based on data and player feedback.
- Led and developed a cross-functional marketing and player development team, implementing SOPs and 24/7 staffing schedules to improve efficiency, reduce event setup time, and ensure consistent execution of promotions and guest service.
- Led cross-department collaboration across gaming, hospitality, security, and operations, serving as marketing lead to align strategy, branding, and regulatory compliance for seamless property-wide events and guest experiences.
- Managed end-to-end entertainment programming—including bookings, contract negotiation, budgets, artist hospitality, and production coordination—partnering with agencies and internal teams to deliver concerts that increased visitation and strengthened brand perception.
- Directed all paid advertising across digital, social, print, radio, and outdoor channels, overseeing creative development, placement, and brand consistency while optimizing media mix to maximize reach and revenue impact.
- Delivered executive marketing reporting and strategic planning support, including KPI and ROI analysis, annual budgeting, competitive insights, and full compliance with gaming regulations and audit standards.
Deputy Clerk
Jasper County Clerk
Carthage, MO
02.2018 - 12.2018
- Processed notary applications and liquor licenses in compliance with county and state regulations.
- Supported HR functions, including employee insurance administration, workers’ compensation coordination, and payroll processing for county staff.
- Managed monthly financial tasks, including bank statement reconciliation and deposit preparation.
- Assisted in planning and executing county, state, and federal elections, ensuring accuracy, compliance, and smooth operations.
- Helped streamline the transition to a new HR/payroll software, improving accuracy and efficiency.
Marketing and Street Team
Northwest Arkansas Naturals - AA Affiliate for Kansas City Royals
Springdale, AR
01.2017 - 09.2017
- Organized & facilitated events to an average of 4,700 fans per game including but not limited to promotion activation, theme nights, executing sponsorship elements part of partner contracts, and event scripts.
- Worked closely with Promotions Assist to develop marketing strategy for the Naturals Kids Club including preparation of emails blasts, flyers, phone calls, social media, and cross-selling to existing databases. Successful execution led to an increase of 186% membership increase.
- Assisted in the coordination of special events & promotions including the Naturals Youth Baseball Clinic. Oversaw signups and marketing of the program which increased signups from 85 in 2016 to a sold-out clinic of 425 kids in 2017.
- Represented the Naturals at over 40 community events including several schools, non-profits, and community events, many of which were during evening hours or on the weekend.
Education
Bachelor of Business Administration - Management, Marketing
Missouri Southern State University
Joplin, MO05.2016
Skills
- Marketing Strategy & Planning
- Paid Media Strategy & SEO/SEM Optimization (Google Ads, Social, Display)
- Email Marketing & Automation
- Social Media Strategy & Content Creation
- Event & Promotions Leadership
- Landing Page & Website Optimization (UX/UI & CMS)
- Analytics, ROI Tracking & Data-Driven Decision Making
- Brand Management & Regulatory Compliance
- Budget Management & Execution
- Client Management & Cross-Functional Team Leadership
- High-Volume Campaign Execution
Timeline
Digital Marketing Specialist
Buzz Creative Group LLC
04.2024 - Current
Marketing Manager
Kansas Crossing Casino
04.2023 - 04.2024
Marketing Coordinator
Kansas Crossing Casino
01.2019 - 04.2024
Deputy Clerk
Jasper County Clerk
02.2018 - 12.2018
Marketing and Street Team
Northwest Arkansas Naturals - AA Affiliate for Kansas City Royals
01.2017 - 09.2017
Bachelor of Business Administration - Management, Marketing
Missouri Southern State University