Maggie Kovacs
Summary
Dynamic growth strategist with a proven track record at Caesars Sportsbook, driving a 107% increase in profitability through innovative marketing and strategic partnerships. Expertise in data analytics and team leadership, enhancing customer engagement and optimizing acquisition strategies to elevate lifetime value metrics. Passionate about delivering impactful results in fast-paced environments.
Overview
12
12
years of professional experience
Work History
Growth & Marketing Strategy
Independent Consultant
01.2023 - Current
- Advised B2B SaaS, tech, and B2C companies on full-funnel growth and market expansion strategies.
- Developed partnership strategies, including identification, negotiation, activation, and ROI analysis.
- Built and optimized marketing programs to enhance lifecycle automation and customer journey flows.
- Created dashboards and forecasting models to track CAC, LTV, and pipeline velocity.
General Manager, Digital – VA, DC, MD, NC
Caesars Sportsbook
Washington
04.2022 - 07.2023
- Directed operations for Caesars Sportsbook in Mid-Atlantic, overseeing P&L and market strategy.
- Achieved 107% increase in profitability through innovative growth strategies and localized marketing efforts.
- Constructed and led cross-functional teams to drive growth, partnerships, operations, and customer success.
- Negotiated partnerships with professional teams and venues to enhance brand visibility and fan engagement.
- Oversaw customer acquisition, retention, loyalty programs, and promotions to elevate lifetime value metrics.
- Refined reporting and analytics processes to optimize CAC/LTV trade-offs for strategic expansion.
- Collaborated with product and marketing leaders to improve onboarding flows and user experience in local markets.
Director of Strategy and Growth
Splitit
New York
12.2019 - 04.2022
- Collaborated with CEO and CRO to align corporate strategy across growth, marketing, product, and sales.
- Led strategic planning sessions to establish long-term vision and direction for organization.
- Implemented account-based marketing frameworks, boosting sales closures by 40% and reducing cycle times by 75%.
- Achieved a 74% increase in checkout conversions through customer experience enhancements and optimized onboarding.
- Generated new monthly service value exceeding $1M by automating self-serve onboarding for over 100 merchants within first 60 days.
- Initiated white-label product strategy that differentiated Splitit in BNPL sector, expanding enterprise pipeline.
- Developed attribution models and forecasting dashboards, reducing campaign setup time by 40%.
- Managed cross-functional initiatives with over 30 stakeholders to drive revenue growth.
Director of Growth
Mott & Bow
New York
08.2018 - 11.2019
- Directed full-funnel eCommerce growth strategy encompassing paid, affiliate, email, SMS, and organic channels.
- Accomplished 45% decrease in CPA while achieving monthly revenue increases of 5%.
- Enhanced cart value by 25% via strategic product tagging and innovative digital merchandising techniques.
- Introduced referral, loyalty, and lifecycle initiatives to improve customer retention rates significantly.
- Formulated CRM-driven personalized marketing campaigns using Klaviyo that drove engagement levels higher.
- Engaged with executives on market expansion plans guiding product launches and brand positioning efforts.
- Managed comprehensive martech stack alongside agency partners to optimize customer acquisition and retention.
Senior Manager, Growth Strategy & Product
VIDA (YC S17)
San Francisco
07.2016 - 08.2018
- Drove comprehensive growth strategy as first in-house marketer across acquisition, lifecycle, loyalty, and product.
- Achieved tenfold platform growth by launching subscription and dual-branded loyalty programs.
- Built and scaled paid social channels from zero, resulting in $270K additional monthly revenue within three months.
- Boosted artist conversion from 28% to 43% through effective lifecycle marketing and customer experience improvements.
- Established affiliate and influencer marketing programs that doubled average site conversion rates.
- Partnered with Product and Engineering teams to drive CRO initiatives and enhance UX across 100K+ SKUs.
- Managed brand-building strategies alongside performance marketing, optimizing CAC/LTV ratios.
- Launched artist microsites and viral campaigns to elevate brand visibility.
Strategy Consultant, Finance & Economic Development
Booz Allen Hamilton
Washington
02.2014 - 07.2016
- Advised federal clients including IRS and Navy FMO on strategic transformation and mission support.
- Developed forecasting models, SWOT analyses, and Monte Carlo simulations to identify growth opportunities.
- Designed go-to-market strategies, project dashboards, and change management frameworks for organizational transformation.
- Created executive communications and stakeholder engagement strategies for Navy audit and IRS campaigns.
- Cultivated client relationships while managing workstreams on high-profile federal strategy projects.
Education
Professional Certificate - Strategic Management
Wharton Online
01.2024
Bachelor of Science - Business Administration
University of Oregon
Eugene, OR06-2013
Skills
- Growth strategy and execution
- Integrated marketing
- Customer engagement and personalization
- Acquisition and retention strategies
- Data analytics and decision-making
- Strategic partnerships and marketing
- Program management
- Corporate strategy initiatives
- Go-to-market planning
- Organizational transformation
- Global market expansion
- Demand generation and pipeline growth
- Funnel analytics and forecasting
- Sales and marketing alignment
- Team leadership and coaching
- Cross-functional project leadership
- DTC and eCommerce management
- Budget oversight and performance metrics
Community Involvement & Leadership
- Associate Board, Harlem Lacrosse, New York, NY, 01/01/19 - Present
- Team Member, University of Oregon DI Women’s Lacrosse, 2009 - 2013
Personal Information
Relocation: Open to Relocation
Timeline
Growth & Marketing Strategy
Independent Consultant
01.2023 - Current
General Manager, Digital – VA, DC, MD, NC
Caesars Sportsbook
04.2022 - 07.2023
Director of Strategy and Growth
Splitit
12.2019 - 04.2022
Director of Growth
Mott & Bow
08.2018 - 11.2019
Senior Manager, Growth Strategy & Product
VIDA (YC S17)
07.2016 - 08.2018
Strategy Consultant, Finance & Economic Development
Booz Allen Hamilton
02.2014 - 07.2016
Professional Certificate - Strategic Management
Wharton Online
Bachelor of Science - Business Administration
University of Oregon
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