Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
AdministrativeAssistant

Maggie McCombs

Lexington,Ky.

Summary

Talented, inclusive leader with 10 years of professional experience in content marketing management, including copywriting, journalism, public relations, technical writing and social media management.


  • Skilled in managing editorial content and developing content marketing strategies
  • Collaborative approach, working with writers, journalists, copywriters and marketers to achieve common goals
  • Demonstrated success in driving content marketing growth and building brand loyalty
  • Proficient in campaign performance management and team leadership, including recruitment and team-building
  • A strategic writer, researcher and editor with a keen eye for detail and quality
  • Emphasis on people-centric leadership and mentorship, fostering a supportive and collaborative work environment

Overview

9
9
years of professional experience
10
10

Certifications

Work History

Managing Editor

Rent.
09.2022 - Current
  • Responsible for content strategy, end-to-end content production and publication and maintaining brand compliancy for three web destinations with audience reach of over 300 million views per year
  • Increased blog production from 40 articles/mo to 100+ articles/mo across three brands within six months of being in new position
  • Exceeded prescribed KPIs through managing tight ($1,300) content budget, team of two internal employees and 10 external contractors, freelance writers and agencies
  • Incorporated SEO techniques, performed keyword research and ongoing competitive analyses, resulting in optimizing page ranks and increasing post traffic from 50% to 700%

Digital Content Manager

Parqa
02.2022 - 09.2022
  • Responsible for managing teams of content strategists, designers, and copywriters to produce 200+ content deliverables per month and managing client accounts to ensure client satisfaction with all deliverables
  • Invented a customer stories product, a testimonial advertorial, which synthesized client case studies in short-form and became an effective sales asset for reps to close sales
  • Piloted and masterminded 10-15 editorial calendars per month for multiple platforms
  • Developed 20+ comprehensive brand guideline playbooks for every agency client

Lead Content Writer

One Firefly
09.2019 - 02.2022
  • Responsible for managing team of 5-6 employees and freelancers, training and professional growth of direct reports, and writing lead editorial content pieces
  • Collaborated with account managers and writers to create editorial calendars, define KPIs by which all copy deliverables are measured, and produced copy in line with creative structure & client guidelines
  • Edited and scored 30+ content pieces per week, based on stringent quality standards
  • Led company-wide public relations and training initiatives through vendor training program
  • Designed and created 8 in-depth buyer personas of current clients to improve internal content creation process, which resulted in more effective, targeted and streamlined content for clients

Content Marketer, Market Researcher, Content Strategist

McCombs Content And Consulting
06.2017 - 09.2019
  • Responsible for producing content such as press releases, newsletters, web copy, blogs, white papers and articles for various clients and brands
  • Secured 10 client partnerships to deliver marketing materials, determining areas of emphasis and writing stories according to prescribed editorial style and format standards
  • Communicated with large network of sales professionals through Salesforce
  • Spearheaded acquisitions project for a client which resulted in franchise sales
  • Conducted 100+ interviews for public relations dept within Lexington community, including high-profile clients such as UK HealthCare, TOPS in Lexington, MD-Update and Smiley Pete Publishing

Content Marketer

Creative Lodging Solutions
08.2014 - 09.2017
  • Responsible for producing and editing blog content and social media, press releases and internal communications
  • Published advice on high-traffic online sources such as USA Today, The Huffington Post, Inc., Yahoo News and Forbes
  • Interviewed hospitality executives from top hotel brands
  • Managed promotional materials, monthly analytics reports, social media copy/photography, graphic design and internal communications
  • Created all written content for new company website with WordPress

Education

Bachelor of Arts - Linguistics

UNIVERSITY OF GEORGIA
Athens, Ga.

Associate of Arts - English

DALTON STATE COLLEGE
Dalton, Ga.

Skills

  • Content Management Systems (CMS): WordPress, Joomla, Drupal
  • Keyword Research: Semrush, Ahrefs, seoClarity, Google Search Console
  • Project Management: Asana, Trello, Jira
  • Content Creation: ChatGPT Prompt Organization, Adobe Creative Cloud, Canva design, AP And Chicago Style Guides
  • Leadership: Diversity Equity and Inclusion (DEI)

Accomplishments

  • Recognized as Employee of the Month in three separate occasions, and won Employee of the Year in 2021
  • Maintained 100% team retention rate during the Great Resignation in 2021-2022, when 48 million U.S. workers quit their jobs
  • Nominated for Employee of the Month at Rent. from pool of 600+ applicants in October 2023

Certification

  • Google Analytics Individual Qualification, Advanced Google Analytics
  • Editing Mastery: How to Edit Writing to Perfection
  • Hubspot: Inbound Marketing, Inbound Methodology, Content Marketing, Email Marketing, Social Media
  • DEI: Equity Sequence Certification

Languages

Spanish
Professional Working

Timeline

Managing Editor

Rent.
09.2022 - Current

Digital Content Manager

Parqa
02.2022 - 09.2022

Lead Content Writer

One Firefly
09.2019 - 02.2022

Content Marketer, Market Researcher, Content Strategist

McCombs Content And Consulting
06.2017 - 09.2019

Content Marketer

Creative Lodging Solutions
08.2014 - 09.2017

Bachelor of Arts - Linguistics

UNIVERSITY OF GEORGIA

Associate of Arts - English

DALTON STATE COLLEGE

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