Maggie Moore
New Orleans,LA
Summary
Strategic content marketing leader with decade of experience driving growth for SaaS brands. Skilled at building content programs that fuel demand, boost visibility, and sharpen go-to-market messaging. Proven success leading teams, launching campaigns, and delivering data-driven, audience-focused content that resonates and delivers results.
Overview
10
10
years of professional experience
Work History
Senior Manager, Content and Customer Marketing
Fullstory
04.2022 - Current
- Lead content strategy, aligning with brand positioning, demand objectives, and company goals.
- Manage and mentor three-person team: Content Strategist, Copywriter, and Senior Customer Marketer.
- Oversee multi-channel content creation, refining messaging, ensuring brand consistency, and optimizing for SEO.
- Serve as editor-in-chief for market-facing content, maintaining strong, cohesive editorial voice.
- Collaborate cross-functionally to produce content that drives engagement, reach, and business impact.
- Optimize team workflows to balance strategy and execution.
- Direct Fullstory blog, shaping editorial direction and working with external contributors.
Senior Customer Marketing Specialist
ActiveCampaign
07.2021 - 04.2022
- Created and promoted 15+ marketing and sales case studies.
- Managed curation and sharing of user-generated content to strengthen brand presence.
- Streamlined internal reference request processes, improving sales use in outreach.
- Maintained comprehensive marketing collateral library to ensure up-to-date resources.
Content Development Associate
Mailchimp
Atlanta, GA
03.2017 - 07.2021
- Developed case studies and content resources to support marketing initiatives.
- Managed content production from ideation to launch, ensuring high-quality deliverables.
- Conducted content audits to maintain relevance and accuracy.
- Supported team of four writers via research, editing, and social copy creation.
- Organized campaign materials and supported paid media strategy.
- Led acquisition campaign launches and optimizations.
- Managed relationships with freelancers and agencies.
Paid Social Performance Specialist
PureCars
12.2015 - 03.2017
- Optimized paid social campaigns to improve ROI.
- Analyzed data to refine targeting and engagement.
- Aligned paid social with broader marketing efforts.
Education
Bachelor of Arts - Communication
Georgia State University
Atlanta, GA01.2017
Skills
- Content strategy
- SEO optimization
- Team management
- Editorial oversight
- Cross-functional collaboration
- Brand development
- Data analysis
- Project management
- Passion for learning
- Empathy
References
References available upon request.
Timeline
Senior Manager, Content and Customer Marketing
Fullstory
04.2022 - Current
Senior Customer Marketing Specialist
ActiveCampaign
07.2021 - 04.2022
Content Development Associate
Mailchimp
03.2017 - 07.2021
Paid Social Performance Specialist
PureCars
12.2015 - 03.2017
Bachelor of Arts - Communication
Georgia State University
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