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Maggie Murphree
Luxury Client Relations Specialist
Dallas,TX
Summary
Hospitality and property management expert with over 20 years of experience in luxury resorts and vacation rentals. Demonstrated success in revenue optimization and market analysis, driving profitability through tailored solutions. Skilled in building strategic partnerships, mentoring teams, and executing data-driven strategies. Committed to achieving operational excellence and delivering outstanding results in fast-paced environments.
Overview
18
18
years of professional experience
Work History
Senior Account Manager - VIP & High-Value Owner Program
Vacasa
08.2020 - Current
- Managed an $8-10M portfolio of high-value, multi-property homeowners across multiple regions (Alabama, Tennessee, Florida, and California), delivering tailored revenue strategies to optimize rental income, client satisfaction and serve as primary contact for Multi-Tier homeowners in Vacasa’s VIP Program.
- Executed data-driven pricing and market analysis to identify revenue opportunities, achieving measurable income growth and aligning property performance with Vacasa’s goals.
- Acted as trusted advisor, offering tailored strategies to optimize rental income and enhance property value.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Monitored key performance metrics to deliver actionable strategies that increased profitability and owner satisfaction.
- Coordinated with local operations teams and technology specialists to execute homeowner requests efficiently.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Identified upselling opportunities for Vacasa services, driving revenue growth and homeowner satisfaction.
- Collaborated with VIP leadership to refine program processes and enhance service delivery.
- Maintained industry knowledge of market trends to position Vacasa as a leader and the VIP Program a desired team to be part of.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Conducted regular reviews of each managed portfolio''s performance against objectives/targets – taking corrective action as necessary if any shortfalls were identified.
- Worked with High-Value owners to develop strategic business and account plans.
Global Sales Manager - Leisure, Corporate & Travel Agency Sales
Lake Austin Spa Resort
03.2014 - 12.2018
- Oversaw portfolio of high-value global accounts, driving annual revenue exceeding $6M through consultative relationship management.
- Achieved 40% increase in account revenue by identifying upsell opportunities and negotiating contract renewals.
- Developed tailored solutions to address client needs, enhancing satisfaction and retention rates.
- Conducted quarterly business reviews to align strategies with customer goals and identify growth opportunities.
- Served as liaison between clients and internal teams, providing actionable feedback to improve product offerings.
- Directed team of 10 sales professionals, mentoring to exceed performance metrics consistently.
- Collaborated cross-functionally with marketing and operations to ensure seamless customer experiences.
- Advocated for clients’ needs, maintaining focus on their success throughout engagements.
Inside Sales Manager & Customer Advocate
Status Solutions
01.2011 - 01.2014
- Managed portfolio of global clients to enhance retention and satisfaction, driving 25% annual sales growth.
- Secured upsell opportunities within existing accounts, achieving 30% revenue increase while reducing churn risks.
- Cultivated strong client relationships by understanding business needs and delivering tailored solutions.
- Designed strategic account plans aligning client goals with solutions to drive growth and retention.
- Led high-performing inside sales team, providing mentorship to achieve sales and customer satisfaction targets.
- Fostered collaborative culture focused on client-first thinking to enhance team performance.
Sales Manager - Resort
Lake Austin Spa Resort
01.2007 - 01.2011
- Optimized sales processes by analyzing performance metrics, identifying areas for improvement, and implementing best practices accordingly.
- Boosted brand visibility through participation in trade shows, industry networking events, and collaborative marketing initiatives.
- Achieved consistently high levels of customer satisfaction through proactive problem resolution and timely follow-up on inquiries or concerns from clients.
- Increased resort bookings by developing and implementing strategic sales plans.
- Established long-lasting client relationships through exceptional customer service and tailored sales proposals.
- Expanded market presence, researching new industry trends and potential clients to broaden the resort''s reach.
- Monitored competitor activity within the market, adjusting pricing strategies as needed to maintain a competitive edge while maximizing profitability.
- Cultivated strong relationships with travel agents and tour operators to drive referral business for the resort.
- Implemented effective lead generation techniques that resulted in an increase of qualified prospects for the sales team to pursue actively.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
Master of Arts - Psychology
Queen’s University of Belfast
BelfastPost-Baccalaureate Diploma - Hospitality & Catering International Management
Belfast College of Education
BelfastSkills
- Project management
- Client Retention & Relationship Management
- Financial acumen
- Teamwork and collaboration
- Performance tracking
- Data analytics
- Market forecasting
- Needs analysis
- Revenue growth
- Customer relations
- Small Business Owner
- Software proficiency (G-Suite; Tableau; Looker/Snowflake; Oz; Artemis; Salesforce; Excel; Powerpoint)
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Account Manager - VIP & High-Value Owner Program
Vacasa
08.2020 - Current
Global Sales Manager - Leisure, Corporate & Travel Agency Sales
Lake Austin Spa Resort
03.2014 - 12.2018
Inside Sales Manager & Customer Advocate
Status Solutions
01.2011 - 01.2014
Sales Manager - Resort
Lake Austin Spa Resort
01.2007 - 01.2011
Master of Arts - Psychology
Queen’s University of Belfast
Post-Baccalaureate Diploma - Hospitality & Catering International Management
Belfast College of Education
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