Innovative Product Marketing Manager known for high productivity and efficient task completion. Specialize in market analysis, strategic product positioning, and targeted campaign development. Excel in communication, teamwork, and adaptability to ensure seamless collaboration across departments and with stakeholders. Committed to driving brand growth through creative marketing strategies and keen market insights.
Hi, I’m
Maggie Whittemore
Product Marketing
Austin,USA
Summary
Overview
11
years of professional experience
1
Certification
Work History
Charles SchwabAustin, USA
Product Marketing Manager
08.2021 - 07.2024
Job overview
- Directed product launches, GTM, market research and conducted competitive analysis to refine product positioning and elevate differentiation strategies
- Partnered across product, sales, engineering, marketing, and customer success teams to develop and deploy impactful go-to-market strategies and ensure successful product launches
- Increase adoption rates by 67% and scale user acquisition by 140% within two quarters, steering $26 billion integration through strategic go-to-market leadership
- Amplified conversions by 327% over one year by uncovering opportunities through in-depth segmentation, research, and competitor analysis
- Elevated revenue by 36% by fostering collaboration with product, engineering, marketing, sales, and brand teams, ensuring seamless product launch execution
- Achieved 567% surge in conversions and 500% spike in website traffic within two weeks via product launches, value propositions, and stakeholder’s alignment
- Increased adoption rates by 64% over six months by aligning executive leadership, shaping product roadmaps, and leveraging market and customer insights
Self EmployedAustin, Texas
Marketing Consultant
01.2019 - 08.2021
Job overview
- Managed go-to-market strategies and executed product launches, achieving a 280% sales increase within one quarter
- Generated 86% adoption growth by synthesizing quantitative and qualitative research into actionable strategic insights for executive decision-making
- Crafted buyer personas and optimized customer journeys through competitor and market analysis, driving a 195% surge in sales revenue
- Elevated product appeal and profitability by pinpointing market opportunities and enhancing positioning, yielding a 125% revenue boost
Beck PartnersPensacola, USA
Marketing Director
04.2017 - 12.2018
Job overview
- Headed efforts associated with defining new value propositions, optimizing positioning, and developing scalable product strategies to drive a 27% revenue increase in one year
- Directed go-to-market strategies for acquisitions, achieving a 98% customer retention rate through tailored communications and differentiated messaging
- Collaborated with sales, operations, support, legal, and regional teams to execute market-entry product launches, contributing to a 160% sales growth
- Accelerated market penetration by equipping sales teams with targeted collateral, achieving a 100% increase in conversions
International Association ManagementPensacola, USA
Marketing & Events Manager
10.2015 - 04.2017
Job overview
- Oversaw creation and execution of a go-to-market strategy, achieving a 336% increase in sponsorship sales revenue within 8 months, fueling business growth
- Boosted user acquisitions by 112% by leveraging market insights to refine messaging and positioning for scalable adoption and measurable results
- Discovered business opportunities and oversaw the successful launch of a new exhibitor program for trade shows, generating $135,000 in revenue within 6 months
- Directed cross-functional teams to promote memberships and events, increasing attendance by over 25% year-over-year through multi-channel awareness campaigns
Comcast SpotlightDenver, USA
National Account Coordinator
02.2015 - 09.2015
Job overview
- Managed and coordinated multiple high-level national campaigns, generating over $3,000,000 in revenue while collaborating closely with Account Executives to ensure success
- Assessed campaign strategies for efficiency and effectiveness, adjusting the media mix to surpass revenue goals
- Expanded ad sales inventory by generating new leads through quantitative and qualitative research, surveys, and KPI analysis
Four Seasons Hotels & ResortsDenver, USA
Event Coordinator
01.2014 - 01.2015
Job overview
- Collaborated with cross-functional teams to deliver projects for high-profile clients and properties
- Investigated clientele to uncover needs, and crafted surveys that enhanced planning and increased efficiency
- Partnered with sales and marketing teams to drive promotions through advertising, social media, and targeted campaigns
Education
Fort Lewis CollegeDurango
Bachelor of Arts from Business Management
University Overview
Skills
- Market research
- Competitive analysis
- Go-to-market plans
- Product positioning
- Content marketing
- Campaign management
- Marketing strategy
- Customer segmentation
- Lead generation campaigns
- Brand awareness
- Product launches
- Value propositions
- Brand development
- Sales enablement
- Market intelligence
Certification
- Atlassian Agile Project Management Professional Certificate, Atlassian
- Digital Product Management: Modern Fundamentals, University of Virginia
- Design Thinking for Innovation, University of Virginia
Timeline
Product Marketing Manager
Charles Schwab
08.2021 - 07.2024
Marketing Consultant
Self Employed
01.2019 - 08.2021
Marketing Director
Beck Partners
04.2017 - 12.2018
Marketing & Events Manager
International Association Management
10.2015 - 04.2017
National Account Coordinator
Comcast Spotlight
02.2015 - 09.2015
Event Coordinator
Four Seasons Hotels & Resorts
01.2014 - 01.2015
Fort Lewis College
Bachelor of Arts from Business Management
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