Mahad Ali

Digital Marketing Manager

The Synergy Effect- The New Digital

01.2019 - 01.2024

Increased website traffic by developing and implementing a comprehensive SEO strategy.
Boosted brand awareness through the creation of engaging social media campaigns.
Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Key point of contact for all aspects of social media insights and measurement, owning overall SPC Social Media reporting, insights, and targeting.
Managed and monitored Ad Campaigns across various Sell On Amazon social channels, including META, LinkedIn, YouTube, X, TikTok, and Reddit.
Partnered closely with Social Media Marketing Managers to align Paid and Organic strategies, campaigns, and calendars.
Defined, measured, tracked, and reported benchmarks and metrics for Social Media across all platforms.
Led the quarterly Social Media testing program, identifying emerging channel trends and executing experiments.
Generated daily, weekly, and monthly reports, providing recommendations and insights for future campaigns.
Communicated with key domestic/global stakeholders to determine social media metric benchmarks and goals.
Built and maintained self-service dashboards for internal and SPECT partners, utilizing tools like Sprinklr, Excel, and Quicksight.
Maintained communication with external agencies and internal creative stakeholders to manage campaigns and provide data-driven decisions.
Worked with key social media platforms such as Facebook, YouTube, Instagram, TikTok, Twitch, and Twitter.