Mahalia LeClerc
Summary
Passionate community engagement professional with expertise in strategic content marketing and a proven ability to lead data-driven initiatives. Successfully increased sales from $700K to $8M at Art of Skin Care and enhanced public engagement at the Assembly Democratic Caucus through impactful outreach and innovative digital campaigns. Committed to fostering collaboration and driving meaningful community connections.
Overview
10
10
years of professional experience
Work History
Outreach Consultant
Assembly Democratic Caucus
06.2023 - Current
- Provided strategic outreach and communications support to nine Democratic Caucus Assemblymembers, including the Speaker, driving increased public engagement and visibility of legislative initiatives.
- Collaborated with capitol and district staff to develop and implement tailored community outreach plans aligned with legislative priorities.
- Spearheaded the coordination of comprehensive communication campaigns, managing the creation of print and digital content, media assets, and event logistics.
- Demonstrated exceptional communication skills in presenting complex information clearly and concisely to diverse audiences.
- Led project management for the successful launch of the Assembly's first digital advertising program, driving modernized outreach efforts.
- Utilized data-driven approaches to assess the impact of outreach efforts on target populations, informing future program development.
- Produced and directed episodes of the California Assembly Democrats' LookWest Podcast, amplifying key messages and policy discussions to a broad audience.
Marketing Director
Art of Skincare
11.2017 - 05.2023
- Established department priorities and objectives aligned with data-driven insights and overarching company goals and values, driving annual sales from $700K to $8M.
- Led and managed the marketing team, providing direction and fostering a collaborative, high-performance environment.
- Spearheaded marketing initiatives through effective project management, ensuring timely execution and alignment with strategic objectives.
- Mentored staff and facilitated professional development through ongoing coaching and quarterly performance evaluations.
- Prepared detailed marketing reports by analyzing cross-channel data, delivering actionable insights to inform future strategies.
- Crafted persuasive marketing proposals and presentations to secure executive approval and support for key initiatives.
- Developed and managed budgets across multiple marketing projects, optimizing resource allocation and ensuring financial accountability.
Therapeutic Behavioral Services Coach
Edgewood Center for Children and Families
09.2014 - 11.2017
- Delivered in-home behavioral coaching and crisis intervention to children and adolescents facing emotional and behavioral challenges.
- Conducted assessments and developed individualized treatment plans, ensuring ongoing care through quarterly reviews.
- Managed weekly Medi-Cal billing, ensuring accuracy and compliance with regulations.
- Collaborated with therapists and treatment teams to coordinate care and monitor client progress.
- Maintained and audited treatment charts for compliance with clinical standards.
Education
Master of Public Health - Public Health Promotion, Policy, And Leadership
California State University - Sacramento
Sacramento, CA05.2025
Bachelor of Science - Public Health Education
San Francisco State University
San Francisco, CA05.2014
Skills
Community Outreach
Advocacy and Policy Communication
Content Strategy Development
Data-Driven Decision-Making
Teamwork and Collaboration
Strategic Planning and Execution
Creative Problem-Solving
Project Management
Team Leadership
Timeline
Outreach Consultant
Assembly Democratic Caucus
06.2023 - Current
Marketing Director
Art of Skincare
11.2017 - 05.2023
Therapeutic Behavioral Services Coach
Edgewood Center for Children and Families
09.2014 - 11.2017
Master of Public Health - Public Health Promotion, Policy, And Leadership
California State University - Sacramento
Bachelor of Science - Public Health Education
San Francisco State University
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