Mahamed Omar
Toronto,ON
Summary
Business Management graduate with experience supporting CRM platforms, automation workflows, and data-driven systems across multi-brand environments. Skilled in troubleshooting operational issues, improving automation processes, and assisting with system testing and workflow optimization. Strong analytical thinker with a collaborative approach to solving operational challenges and supporting business users. Seeking to contribute to business application support, system testing, and process improvement as a Junior Business Applications Analyst.
Overview
4
4
years of professional experience
Work History
DIGITAL PLATFORM & CRM OPERATIONS LEAD
Barakah Rewards (Co-Founder)
03.2025 - Current
• Supported operations of a loyalty platform used to track customer engagement and rewards
• Assisted with workflow automation and CRM segmentation improving engagement by 30%+
• Coordinated testing of platform updates and feature improvements
• Helped analyze system performance data to identify areas for optimization
• Documented workflows and internal processes to support platform operations
BUSINESS APPLICATIONS & CRM SYSTEMS CONTRIBUTOR
Solvera AI Marketing
09.2024 - Current
• Supported CRM platforms and automation workflows across 10+ service brands
• Assisted with segmentation logic, workflow automation, and system configuration
• Helped test and validate automation workflows before deployment
• Collaborated with team members to troubleshoot system issues and improve platform performance
• Monitored campaign data and supported reporting used for business decision making
FINANCE SPECIALIST
BIIN Logistics
04.2022 - 08.2022
• Supported financial reporting and operational budgeting processes
• Assisted reconciliations and account analysis to ensure data accuracy
• Produced recurring financial summaries for management review
Education
Bachelor of Science - Business Administration And Management
University of British Columbia
Ca04-2023
Skills
CRM platform management
Business Process Support & Workflow Optimization
Application Testing & Troubleshooting
Marketing Automation & CRM Workflows
Customer Segmentation & Behavioral Triggers
Data Analysis & Performance Reporting
Timeline
DIGITAL PLATFORM & CRM OPERATIONS LEAD
Barakah Rewards (Co-Founder)
03.2025 - Current
BUSINESS APPLICATIONS & CRM SYSTEMS CONTRIBUTOR
Solvera AI Marketing
09.2024 - Current
FINANCE SPECIALIST
BIIN Logistics
04.2022 - 08.2022
Bachelor of Science - Business Administration And Management
University of British Columbia