Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
Mahersala Howard

Mahersala Howard

College Park,GA

Summary

Develop and optimize marketing campaigns to strengthen promotional strategies. Well-versed in overseeing marketing collateral creation over eight year career in field. Highly organized and conscientious Communications Manager with excellent communication and leadership skills.

Overview

8
8
years of professional experience
1
1
Certificate

Work History

Senior Communications Specialist

The City Of College Park
College Park, GA
01.2019 - Current
  • Built and strengthened relationships with members of media in order to promote positive coverage.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Provided leadership for cross-departmental communications projects and programs.
  • Acted as point of contact for inbound media related calls.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Produced quarterly and monthly newsletter.
  • Created printed marketing materials designed to drive campaigns.
  • Oversaw website copy and social media platforms.
  • Developed and implemented short- and long-term communications strategies.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Managed contractors to complete projects on time and within budget requirements.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Set up for shots according to production schedules, weather and lighting conditions and available equipment.
  • Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production.
  • Set up and used cameras in different types of mounts for live and recorded broadcasts.
  • Instructed intern student operators on setups, angles and other variables impacting image quality.
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
  • Used Adobe Suite for creation of content, photo manipulation and publication design.
  • Expanded communication contact list with development of customized communications strategies.
  • Devised content calendar and created social media content across multiple platforms.
  • Developed promotional materials, posters and videos.
  • Developed ideas, produced and edited vast types of projects for various media and platforms.
  • Controlled video input for live conferences or performances and pre-recorded productions.
  • Created graphics and layouts for live and pre-recorded talks.
  • Improved city's reputation via social media rating from 1.5 to 4.0 by producing positive and creative content.
  • Mastered and launched direct marketing techniques to boost brand reach.
  • Continually maintained and improved city's reputation and positive image in markets served.
  • Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.

Senior Customer Service Specialist

The City Of College Park
College Park , GA
04.2016 - 12.2018
  • Used consultative techniques to understand customer needs and make strategic referrals to business partners.
  • Assisted customers with needs such as opening accounts, depositing or transferring funds, updating account details and signing up for new services.
  • Collected customer feedback and made process changes to exceed customer satisfaction goals.
  • Increased efficiency and team productivity by promoting operational best practices.
  • Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
  • Handled over 400 calls per shift signing up new customers, retrieving customer data, presenting relevant product information and cancelling services.
  • Took payment information and other pertinent information such as addresses and phone numbers to place orders.
  • Complied with company policies and procedures by encouraging positive and effective work environment among all employees.
  • Developed customer service improvement initiatives that decreased customer wait times by 100%.
  • Greeted customers and listened closely to problems described to determine solutions.
  • Resolved customer service issues using company processes and policies and provided updates to customers.
  • Coached new team members on service techniques and provided scoring through quality assurance program.

Video Production Specialist

The City Of Vicksburg
Vicksburg , MS
12.2014 - 12.2016
  • Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
  • Oversaw day-to-day operations for production company specializing in creating videos for webcasting, commercials and special events.
  • Coordinated with clients to define project specifications, vision, scope and budget.
  • Completed inventory audits of various equipment and handled automated financial and customer databases.
  • Created production schedules for every step of video production.
  • Developed promotional materials, posters and videos.
  • Developed ideas, produced and edited vast types of projects for various media and platforms.
  • Controlled video input for live conferences or performances and pre-recorded productions.
  • Created graphics and layouts for live and pre-recorded talks.
  • Supported live events with well-controlled lights, sound and video streaming.
  • Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
  • Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
  • Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content.
  • Participated in creative meetings to assist in developing ideas and defining project deadlines.
  • Developed and managed storyboards, post-production editing and final delivery formats.
  • Acquired equipment to film 3 projects daily for various city municipality.
  • Worked with clients to produce various types of videos.
  • Interfaced with clients to define project scopes of work, budgets, creative vision and deliverable schedules.
  • Monitored industry trends to stay informed of innovative technology, production equipment and editing software.

Education

Bachelor of Arts - Mass Communication Broadcast Journalism

Alcorn State University, Lorman, MS
05.2012

High School Diploma -

Port Gibson High School, Port Gibson, MS
05.2008

Skills

  • Building media relations
  • Departmental Budget Process
  • Adobe Systems Adobe Creative Cloud
  • Web Content Creation
  • Employee Newsletters
  • Media Response Requests
  • Mass Communications
  • Customer Satisfaction
  • Professional Networking
  • Crisis Communications
  • Public and Media Relations
  • Communications Protocols
  • Social Media Digital Marketing
  • Improving Websites
  • Editorial Calendar
  • Graphics Creation
  • Outreach Activities

Accomplishments

  • Integrated social media campaigns into poplar marketing plans, growing social media audience 100%.
  • Engaged with customers on social media platforms like Facebook and Instagram, leading to improved relationships and interactions.
  • Grew email sign-up conversion rate from 0.31% to 80% in six months.
  • Achieved a 4.0 rating via Facebook in five month by producing positive and consistent communications with accuracy and efficiency.

Affiliations

The City of College Park Employee Ambassadors

National Association of Black Journalists

Atlanta Association of Black Journalists

City-County Communications & Marketing Association (3CMA)

Certification

  • Certified Communication Skills for Business CSB
  • Adobe Certified Professional

Timeline

Senior Communications Specialist - The City Of College Park
01.2019 - Current
Senior Customer Service Specialist - The City Of College Park
04.2016 - 12.2018
Video Production Specialist - The City Of Vicksburg
12.2014 - 12.2016
Alcorn State University - Bachelor of Arts, Mass Communication Broadcast Journalism
Port Gibson High School - High School Diploma,

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Mahersala Howard